We are a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:

- Supply Chain optimization,
- Pricing strategy,
- Service Fulfillment (e.g. warranty management, field service management, service parts management, knowledge management).

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.


About The Role

As Head of Marketing / Senior Field Marketing Manager you will play a critical leadership role within the Revenue Marketing organization, reporting to the SVP of Marketing with a dotted line into the Country Manager for Japan. You will own the regional strategy and execution of marketing programs that drive pipeline, accelerate deals, and strengthen our presence across key regions and ecosystems. This role is ideal for a strategic, collaborative, and highly organized marketing leader who thrives in a global, fast‑moving environment.

What would you do?

Regional Field Marketing Strategy

Develop and lead the regional field marketing strategy to support regional business objectives, including demand generation, brand awareness, customer engagement, and sales acceleration. Ensure alignment with regional sales leaders and cross‑functional marketing teams.

Event Strategy & Execution

Oversee the planning and execution of regional events — including trade shows, industry conferences, customer summits, and webinars — ensuring a consistent, compelling brand presence and measurable business impact.

Content & Messaging Alignment

Collaborate with Product Marketing, Corporate Marketing, Content and PR to create or adapt content and PR that resonates with local markets. Ensure messaging consistency across all initiatives.

Market & Competitive Intelligence

Stay informed on regional market trends, customer needs, and competitive dynamics. Use insights to refine strategies, identify new opportunities, and support sales and marketing teams with relevant intelligence.

Budget Ownership

Manage and optimize the regional field marketing budget. Prioritize investments based on ROI, pipeline impact, and strategic importance.

Performance Measurement

Hel to define KPIs and measure the effectiveness of field marketing programs. Provide data‑driven insights and recommendations to continuously improve performance and pipeline contribution.

Cross‑Functional Collaboration

Partner closely with Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content & PR and Revenue Operations to ensure alignment and maximize the impact of regional initiatives.