Role Purpose:
1．This role combines traditional PR expertise with digital fluency, leveraging internal support and external agencies to ensure consistent, impactful communication. The candidate will be responsible for supporting internal and external communication for TA and/or non-TA specific content (such as Patient, Medicine, Market Access, etc.), while overseeing the company’s online presence.
2．As a professional and reliable business partner, contribute to maximizing business values and proposition through the planning and executing of communication initiatives/activities in line with the company business direction.
3．Proactively gather information and collaborate with internal stakeholders to gain a thorough understanding of HP and the overall business strategies and activities to maximize opportunities.
Job Details
Human Pharma Communication Manager
Role Purpose:
1. We are seeking an experienced integrated product communications professional who can combine traditional PR expertise with digital fluency. The candidate will leverage internal support and external agencies to ensure consistent, impactful communications throughout all owned internal and external channels to strengthen reputation for our TA and/or non-TA specific content (such as Patient, Medicine, Market Access, etc.).
2. As a professional and reliable business partner, contribute to maximizing business values and proposition through the planning and executing of communication initiatives/activities in line with the company business direction.
3. Proactively gather information and collaborate with internal stakeholders to gain a thorough understanding of HP and the overall business strategies and activities to maximize opportunities.
Key Job Accountabilities:
Integrated Communications Campaign Planning & Media Relations
Responsible for developing and executing integrated communications strategies and content (PR and social) for HP products/services, including launches, milestones, partnerships, scientific updates, events, internal comms, etc.
Act as an enabler to drive strategic storytelling, content planning, and streamline processes to consistently develop compelling and compliant local campaigns and messages that align with the Boehringer Ingelheim values and business needs.
Act as a bridge to the PR/digital agency or with corporate headquarters, to at times push back to appropriately localize global campaigns and adapt messaging for the Japanese market.
When required, partner well with agency to create product-focused content including but not limited to press kits, Q&As, social media content, infographics, and videos as appropriate.
The role may require smooth collaboration with PGA (Public and Government Affairs) to work within aligned goals and messages with separate tactics and KPIs.
Manage media outreach, media inquiries, interviews, develop content for press release, social media, and internal news, etc.
Cultivate relationships with healthcare journalists, trade media, and medical editors.
Manage issues related to safety and security matters to protect company reputation by planning and implementing appropriate communication plans.
Monitor media coverage and provide insights to brand and medical teams.
Prepare spokespeople and manage media training for product-related engagements.
Governance & Compliance
Collaborate with medical, regulatory, and legal teams to ensure accuracy and compliance.
Ensure all communications follow internal SOPs and industry regulations (e.g., PMDA, JPMA).
Coordinate with internal stakeholders for timely approvals and risk mitigation.
Key Contacts:
Report to Head of Product Communication Group, Corporate Affairs
Key interactions with:
・Journalists, PR Agencies
・Business Leaders in Human Pharma Business Unit
・Commercial functions (Marketing Brand Team, Sales Division)
・Patient Engagement
・Medical function
・Market Access
・Colleagues in Corporate Communications / Corporate Affairs (Japan and Global)
■休日：完全週休二日制, 年末年始
