【仕事内容／Job Description】
Main Task:
• Plan/ idealize, organize, and implement events such as product launches, trade shows, conferences, and promotional activation.
• Develop and implement promotional strategies to increase event attendance and brand visibility.
• Coordinate with service providers and internal teams to ensure smooth events and project operations.
• Create marketing materials and sales tools, and be able to derive marketing intelligence and customer voice research on the effective usage of marketing tools,
• Collaborate with other teams in the department (sales, digital media, and brand management) on coordinated marketing promotional activities.
• Support with International and Domestic Marketing activities.
• Prepare strategic planning preparations and post-event reports.
• Maintain relationships with business partners, and stakeholders.
【部署の紹介／Department Introduction】
The Marketing Activation Team is responsible for global promotional activities for FUSO products and services. As a member of the team, the candidate’s primary responsibility is to organize and execute promotional activities, ensuring initiatives are successful and cost-effective by paying attention to budget and time constraints. Activities include, but are not limited to, product launches, trade shows and sales promotion tools creation. These activities directly impact FUSO’s global sales and overall brand image. In the performance of the job, constant communication with various stakeholders, e.g. marketing agencies and external service vendors/ suppliers is necessary. Candidate must understand marketing and promotions techniques and help support in developing the team strategy.
The Global COM & Marketing Department is made up by 6 different teams, which includes the Marketing Activation Team. The team is mainly responsible for promotion and touchpoints activities for the FUSO Brand in engaging Customers, general public and other stakeholders.
