Mission Statement
• To deliver effective instore execution of the merchandising/visibility for each brand at the all meaning of instore spaces for the assigned channels.
• To manage the 3rd party agencies by providing onboarding guidelines, staff training and direction of execution/review, regular report, budget, and schedule.
• Work closely with Customer Marketing Sr manager, brand team, sales team, CM team and procurement team to increase the sales and delivering effective instore execution through the merchandising/visibility.

MAIN RESPONSIBILITIES

1. Brand Visibility/POSM Management
• Collaborate with the marketing team and external agencies to lead brand visibility initiatives in key accounts and events, supporting accelerated sales and improved brand desirability.
• Initiate and lead cross-functional collaboration between Marketing and Sales departments proactively and closely work with Key account team to challenge traditions in order to improve sales performance and brand presence instore.
• Efficiently manage POSM stock/orders in collaboration with Brand, Operation and sales team.

2. Management of Merchandising/Visibility in Store.
• Effectively manage the instore execution with the 3rd party Merchandising agency for all MH brands, including champagne brands, still wine and Whisky category.
• Share/review the execution pictures with the relevant team internally and Maison after installation

3. Budget/Vendor management
• Effectively manage the vendors to cover all planned instore executions within the budget and schedule through the communication with all stakeholders such as Customer marketing team, Brand team, and Procurement team.
• Providing trainings and directions to the vendors in order to understand our brand DNA, strategy and seasonal promotion regularly.

4. Project management
• Develop the audit program to assess the instore compliance closely working with Customer Marketing team and other relevant teams.
• Manage the updated information and schedule on the list to avoid the leaked information due to working for multiple tasks/workload simultaneously.
• Work closely with all brand team and customer marketing team to clarify the activity plan and sales team request for the instore execution all year long.
• Actively participate/lead other visibility related projects in collaboration with Brand, Sales, CM, and Procurement team.