Purpose and objectives of the job:
• Manage retail operations related activities for Birkenstock in Japan
• Support the Head of Retail JP in all aspects associated with opening of new owned Retail stores - plan, organize, direct and follow-up on all aspects of the direct retail operations.

Tasks and responsibilities:
• Support Head of Retail to work with mall operators and real estate resource to source, review and determine new retail locations
• Support to plan P&L and create a per door business model that will generate operating profit and be cash flow positive
• Support Head of Retail to work with Marketing and Creative services to determine store environment to manifest the brand DNA at retail – develop and work with local vendors and suppliers and/or use Global resources to execute fixtures, store layout, stock capacity, and all elements of the retail environment.
• Work with Head of Retail on adaptation (local culture and laws) and implementation of staff training and orientation program
• Work with Head of Retail on implementation of daily and monthly sales reports (quantitative and qualitative) in each store - guaranteeing quality of daily reports, conducting in depth analysis of results presented in those reports and using such information to make decisions regarding staff, time-schedules, suggest promotional activities, etc
• Work with Head of Retail and merchandising, sales and marketing team to create product flow at retail and insure key collection focus and key item focus matches retail/wholesale timelines - Work with merchandising and sales to insure proper product mix is executed – core silhouettes owned to meet demand and seasonal/limited edition silhouettes and collections presented to sell-out of inventory and maintain “relative market scarcity” and thus drive greater demand
• Daily monitor sales and inventory per store and suggest weekly replenishment of products to each store, working closely with Logistics Department and Store Managers on shipping and receiving of goods.
• Support the Head of Retail in leading all aspects of management of Retail staff (time-schedules, vacation planning, hiring uniforms) and day to day operation and maintenance of stores (cleaning, supplies, equipment, systems)
• Conduct periodic formal evaluation of Store Managers including development goals and employee feedback and ensure that same evaluations are being conducted periodically with every staff member in all stores.
• Follow up on monthly sales targets, communicate them to store managers and closely monitor how those targets are communicated and tracked daily with staff.
• Ensure proper execution of key operational tasks at store level (open and closing of stores, receiving of goods, closing of cashier, return and product exchange processes, monthly inventory count)
• Identify, propose, and support Omni-channel (Retail + Ecom) innovation and integration opportunities to further drive sales and deliver exceptional consumer experience at all touch points
• Support the development and execution of online & offline digital strategy and integration projects

Interfaces / Relationships:
• Interact with Head of Retail on constant exchange of information and best practices
• Maintain constant relationship with Mall Operators and providers of any services or products directly related to our stores.