【Role Summary/Purpose】
The Content Specialist is responsible for planning, producing, and optimizing high-quality content to enhance our digital marketing strategy. By managing official brand websites, e-commerce brand sites, and product detail pages, you will aim to increase brand awareness, drive audience engagement, and improve conversion rates. You will drive effective content initiatives while ensuring strict adherence to brand guidelines.

【Responsibilities】
■Content Planning & Production
Plan, produce, and edit content for official brand sites and e-commerce platforms to enhance the overall user experience.

■Brand Consistency
Ensure all pages align with brand guidelines and content strategies, delivering a consistent brand message.

■Vendor Management & Scheduling
Oversee project timelines for website and product page updates, and manage tasks and performance for external vendors responsible for product database updates and align with internal stakeholders both in Japan and global offices.

■SEO Collaboration & Optimization
Partner closely with the internal SEO team to optimize content for both SEO and user experience (UX), improving search engine rankings and visitor engagement.

■Campaign Alignment
Develop content plans and update relevant web pages in alignment with marketing campaigns and product launches while adhering to brand guidelines.

■EC Asset Production & Review Management
Partner with the EC Marketing Manager to create digital assets and print media for e-commerce platforms, including thumbnails below-the-fold content (enhanced brand content), and landing pages, ensuring all assets go through the Brand Marketing Team’s review process for final approval.

■Cross-Functional Collaboration:
Collaborate with design teams, product teams, and external vendors to maintain content quality and accuracy.

■Performance Analysis
Analyze content performance, evaluate effectiveness across e-commerce platforms, and adjust strategies or content as needed.

■Market Research
Research industry trends, best practices, customer feedback, and competitor activities to identify and execute new opportunities for content improvement.