Main mission:

Owner of Brand Marketing Strategy across all channels
Protect and grow brand equity, product portfolio across all executions and touchpoints



Key Job Accountabilities 主要職務

◆Ownership of the brand strategy and vision
- Develops the omnichannel brand strategy in a B2B, B2C and business centric approach
- Develops a growth plan and implements, including price strategy
- Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints
- Supervise O+O marketing plan and cycle, align with entities
- Supervises POS, Salon strategies
- Supervises Communication/Media plan
- Supervises Media / Advocacy and Education plan

◆Product portfolio management & communication
- Prepare launches plans, briefings and reportings with internal and external stakeholders
- Manage sales forecasts with channel owners
- Create forecasts for new products, launches
- Manage A&P in agreement with the deputy GM of the division

◆Team development
- Manage marketing team, including product team
- Build a high performance team and create a collaborative, inclusive place to work

◆Collaboration
Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames