【Overview】
We are a deep-tech company designing and manufacturing next-generation lithium-ion battery platforms built to work at scale.
Our cells are lighter, smaller, more powerful, and safer—guided by our core mindset: “Make it Work at Scale.”
With its ISO 9001–certified mass-production facility, our company is advancing its technology and production roadmap towards commercialization. The company is focused on strengthening how its technical advantages are articulated and delivered to the market.
This role sits at the center of that transition.

【Role Overview】
This is a mission-critical position and our first dedicated Product Marketing hire.
You will be responsible for establishing Product Marketing, while remaining deeply hands-on in execution. You will own how our battery platforms are positioned, communicated, and brought to market globally, in close collaboration with Sales, BD, R&D, Manufacturing, and leadership.
We are seeking an expert-level professional who brings:
・A strong strategic perspective
・Proven hands-on execution capability
・The ability to operate independently and effectively in a scaling deep-tech startup
This is a highly hands-on role. You will personally develop content, engage directly with customers, and drive go-to-market execution.

【Mission】
・Define and communicate our unique value proposition across global markets.
・Translate complex technical capabilities into compelling, customer-relevant narratives.
・Enable commercial success with leading OEMs and partners.
・Establish scalable Product Marketing frameworks that will support future growth and team expansion.

【Key Responsibilities】
<Build & Lead Product Marketing >
・Define the scope, role, and operating model of Product Marketing.
・Establish core frameworks for positioning, messaging, GTM, and sales enablement.
・Act as the owner of product narrative consistency across the company.

<Product Positioning & Messaging >
・Develop and continuously refine product positioning, value propositions, and storytelling.
・Translate performance, cost, safety, and manufacturability trade-offs into customer value.
・Lead competitive analysis and differentiation strategy.

<Go-To-Market & Commercialization>
・Lead GTM strategy and execution for new product introductions.
・Define target segments, use cases, and messaging priorities.
・Provide value-based input into pricing logic and commercial strategy.

<Sales & Business Development Enablement>
・Create and maintain core sales materials: pitch decks, product briefs, FAQs, competitive comparisons, and proposal content.
・Actively support key customer and OEM engagements, including customer calls, workshops, and executive presentations.
・Shape narratives for strategic partnerships and large commercial opportunities.

<Market & Customer Insight>
・Conduct market research, customer interviews, and competitive intelligence.
・Synthesize insights into actionable recommendations for Product, R&D, and leadership.
・Influence product roadmap and prioritization through customer and market insight.

<Cross-Functional Leadership>
・Serve as a bridge between engineering, product, commercial teams and customers
・Drive alignment across functions to ensure credible, consistent product communication.
・Prepare the foundation for future Product Marketing team growth.