・Digital Strategy & Transformation
-Develop and lead comprehensive digital strategies aligned with brand and business objectives
-Drive digital transformation by embedding an agile, test-and-learn mindset across the team
-Leverage innovation, disruptive thinking, and analytics to optimize marketing effectiveness
-Identify key digital trends and consumer behavior insights to stay ahead of the curve

・Campaign Planning & Execution
-Lead the end-to-end planning and execution of digital campaigns across channels
-Oversee paid media performance, content management, and digital asset delivery
-Collaborate closely with cross-functional and agency teams to ensure campaign excellence and ROI
-Continuously refine media and content strategy based on performance data

・Communication & Team Leadership
-Manage, coach, and develop the digital marketing team
-Act as a key liaison between global, regional, and local stakeholders
-Facilitate strong internal collaboration to ensure alignment and efficiency across teams

・Other Responsibilities
-Support broader marketing initiatives and contribute to organizational growth
-Drive operational excellence and process improvements within the digital function