■Position Summary
The Marketing Manager, Desmoid Tumor will lead market development, launch readiness, stakeholder engagement, and commercial execution for the first systemic therapy in Japan for patients with Desmoid Tumor.
The role is responsible for developing disease awareness, shaping treatment paradigms, building multidisciplinary treatment networks, partnering with patient advocacy organizations, and ensuring effective commercial execution.
This position combines Marketing, Market Development, Commercial Excellence, and Field Execution responsibilities and will play a critical role in transforming treatment practices and accelerating patient access.


■Key Responsibilities
Key Responsibilities
Brand Strategy & Launch Excellence
Develop and execute annual brand and market development strategies.
Lead launch readiness planning and execution.
Develop promotional materials, disease awareness programs, digital assets, and omnichannel campaigns.
Translate global strategy into actionable local initiatives.
Market Development & Ecosystem Building
Assess patient journey, referral pathways, diagnosis patterns, and treatment barriers.
Develop regional market development plans tailored to local market dynamics.
Build treatment ecosystems that facilitate diagnosis, referral, and treatment access.
Identify and address barriers to treatment adoption.
Stakeholder Engagement & Consensus Building
Establish and maintain relationships with key opinion leaders, treatment centers, and academic societies.
Partner closely with patient advocacy groups and patient communities.
Facilitate alignment among physicians involved in Desmoid Tumor management.
Support multidisciplinary treatment decision-making and referral networks.
Lead initiatives that drive consensus and behavior change across healthcare stakeholders.
Commercial Excellence & Field Execution
Develop field execution strategies and regional action plans.
Partner with Sales Leadership on territory prioritization and resource deployment.
Monitor execution quality and business performance.
Conduct regular business reviews and recommend corrective actions.
Ensure rapid translation of market insights into field actions.
Performance Management & Analytics
Develop KPIs and performance measurement frameworks.
Establish dashboards and business review processes.
Track customer engagement, referral generation, treatment adoption, and business performance.
Monitor launch performance and identify opportunities for optimization.
Support forecasting and business planning activities.