Basic purpose of the job

The purpose of this position is to develop and execute plans that maximize asset value during the late stages of the product life cycle.

To achieve these objectives, the person assigned to this position develops plans based on the most appropriate measure, or combination of measures, selected from a broad range of options—including product divestment, development of new distribution models, optimization of pricing strategies, and acceleration of product discontinuation processes—and leads the activities required for their implementation.


Accountabilities

Develop strategies to maximize value of assets during the late-stage of product life cycle amid the challenges for profitability, sustainability, or continuation of commercialization.

Related performance indicators

- Strategies develop for designated products within agreed timelines
- Strategies updated in response to material changes in the business circumstances


Recommend the most appropriate measure or combination of measures, supported by robust business assessments.

Related performance indicators

- Strategic options assessed using clear and consistent decision criteria
- Recommendations endorsed by the relevant decision-making body



Develop and implement plans to preserve asset value through pricing and distribution measures.

Related performance indicators

- Pricing and distribution initiatives implemented in line with approved plans and timelines


Lead product divestment activities from opportunity assessment and partner engagement in collaboration with relevant internal functions.

Related performance indicators

- Divestment opportunities assessed and progressed in accordance with the approved strategy
- Transfer completed in accordance with the agreed transition plan



Lead product discontinuation assessments and execute approved discontinuation plans.

Related performance indicators

- Discontinuation assessments and recommendations completed
- Progress against the approved discontinuation plan milestones


Regulatory and / or Organisational Requirements



Job Complexity

In the late stages of the pharmaceutical product life cycle, changes in the market environment cause product profitability to decline more rapidly and significantly.

In this environment, life cycle management plan including business development approaches, measures to maintain profitability of patent expired products and product discontinuation is critical to secure financial resources for new assets development and to renew the product portfolio.

The life cycle management leads will be required capabilities for developing business plans and for negotiating with multiple internal/external stakeholders.

This management plan is needed to be tailored to specific situation of each product.


Interfaces

Internal:
Senior leaders, TA (Global/local), Finance, Legal, C-SCM(Global/Local)

External:
Pharmaceutical companies


Job Expertise

Business Development, Finance, Pharmaceutical Regulatory Affairs


Job Impact

This position is focused on enhancing the commercial value of products in the late life cycle management stage, whose business performance is currently experiencing an accelerated decline.