MISSION OF THE JOB:
Support the trade marketing activities for Giorgio Armani brands in the Japan market to enhance brand value, drive store traffic, and strengthen customer engagement. In alignment with global and local marketing strategies, plan, execute, and analyze marketing initiatives that effectively connect the brand with customers at retail touchpoints.

MAIN RESPONSIBILITY:
1) Trade Marketing Planning & Execution Support
・Support the development and implementation of marketing initiatives and promotional calendars for each brand.
・Coordinate production and delivery of in-store promotional tools (DM, POP materials, novelties, etc.) in collaboration with retail and marketing teams.
・Liaise with HQ and local teams to ensure consistency with global brand direction and campaign guidelines.

2) Data Analysis & Reporting
・Collect and analyze sales, campaign performance, and CRM data to identify insights and opportunities.
・Prepare regular KPI and ROI reports and support continuous improvement of trade marketing initiatives.
・Create analytical materials and presentations using Excel, PowerPoint, and BI tools.

3) Provide support in branding initiatives, event planning, and promotional activities.
・Execute projects to enhance brand value in alignment with global brand guidelines.
・Support the planning and execution of in-store events, PR activations, and pop-up campaigns.
・Coordinate with vendors and agencies on scheduling, logistics, and production management.
・Assist in budget tracking and provide on-site operational support during events.

4) Cross-Functional Collaboration
・Collaborate with CRM, Retail, Merchandising, Communication, and Digital teams to ensure integrated marketing execution.
・Support administrative tasks such as preparing reports, approval requests, and internal communication materials.
・Maintain smooth coordination and information flow within the Trade Marketing team.