◇Business impact:
The Brand Communications Manager is critical in accelerating Clarins’ “Beyond Boundaries” strategy by strengthening brand desirability and market relevance in Japan, directly influencing customer acquisition, cross-channel sales uplift, and successful local activation of global initiatives.

◇Job Summary:
Lead and execute a 360° communications strategy (PR, Social, Paid, Events) for Clarins Japan, integrating Earned, Owned, and Paid channels to drive awareness, engagement, and purchase intent while managing a communications team and liaising with Global HQ and APAC.

◇Key Figures and Business Metrics:
Audience reach targets / KPIs: Brand Lift, Reach, CTR, ROAS, EMV, Engagement, Follower Growth
Commercial touchpoints influenced: national retail counters, E‑commerce, LINE shop, digital channels, media partnerships.

Mission 1: Communication Strategy Planning & Execution
・Develop the annual brand communication plan and oversee cross-functional execution across PR, social media, advertising, influencers, and events.
・Design market-optimized strategies for Japan based on global brand guidelines.
・Plan integrated 360° communication for product launches and campaigns (Earned + Owned + Paid).

Mission 2: Paid Media & Digital Strategy
・Create advertising strategies that balance brand communication objectives with product sales maximization in full funnel to boost new customer recruitment in both on & off line.
・Lead media planning, creative brief development, and agency direction.
・Conduct performance analysis (Brand Lift, CTR, Reach, ROAS, etc.), report to APAC counter parts and run PDCA cycles.
・Plan Paid–Organic synergies aligned with SNS content.

Mission 3: PR & Media Relations (Primary responsibility: PR Manager)
・Build and maintain long-term relationships with beauty and luxury media.
・Plan and manage press releases, media caravans, product presentations, and interviews.
・Design Paid PR initiatives (digital native article partnerships, magazine collaborations) and measure their effectiveness.
・Select influencers/KOLs who fit the brand, build medium- to long-term relationships, manage seeding, and measure impact.

Mission 4: Social Media & Influencer Strategy (Primary execution: Assistant Communications Manager)
・Plan, operate, and direct content for official Instagram, LINE, Facebook, and X accounts.
・Design SNS campaigns and track KPIs (EMV, Engagement, Follower Growth, etc.).
・Ensure tone & manner alignment with global communications.

Mission 5: Brand Experience & Events (Future scope)
・Conceptualize and produce media- and KOL-facing events (both physical and digital).
・Provide high-quality creative direction that embodies the brand DNA.

Mission 6: Global Collaboration & Reporting
・Prepare monthly reports for HQ/APAC and share campaign outcomes.
・Propose and execute localization of global brand campaigns.
・Drive media strategy and asset usage in line with HQ directives.

Mission 7: Budget Governance Responsibilities
・annual budget build and proposal; monthly/quarterly spend tracking and reforecasting; ROI and ROAS reporting to HQ/APAC; ensuring spend compliance with corporate procurement and contracting policies.

Mission 8: Team Management
・Set goals, evaluate, and develop 1 PR Manager,1 Communications Assistant Manager and 1 Communication Associate.
・Implement team workflows and project management processes.
・Promote cross-functional collaboration with Marketing, E-commerce, CRM, Retail, and other teams.
・Support skill development and maintain team motivation.