Job Description:
■General Summary / 職務概要
This position leads performance marketing initiatives aimed at driving both retention of existing ACUVUE® users and acquisition of new-to-ACUVUE® users, as part of the company’s strategic shift toward critical business model innovation (mid-long term).

It involves analyzing, optimizing, and providing actionable insights for all initiatives and content across e-commerce platforms to maximize ROI and contribute to EC sales growth.

This role is responsible for executing all online marketing activities effectively, improving cost-efficiency, and aligning with the company’s broader marketing strategies. It also focuses on delivering insights to maximize sales and ROI. ROI will be evaluated across platforms, with the setting of appropriate KGI, KPI, and tracking indicators, and an agile PDCA cycle will be implemented to foster continuous improvements. Results and insights will be shared with management and relevant stakeholders

■Duties & Responsibilities / 職務および職責
・As a key senior member of EC LTs, drives Japan Vision Care’s mission to expand EC leadership and the penetration of ACUVUE® digital experiences
・Leads performance marketing initiatives by forming alliances with 1st-3rd party data, managing data through platforms & owned store such as Yahoo, Rakuten, Amazon, and others. Focuses on both short-term NTS contribution and mid-long term brand value and LTV growth.
・Oversees 1st-3rd party data management and utilization across patient and consumer P2P networks to deliver end-to-end digital experiences and expand ACUVUE® user data coverage.
・Leads efforts to analyze patient and consumer behavior/purchase data, contents, media plan, gaining insights to understand their needs and wants in a data-driven manner with agility
・Collaborates proactively with other EC teams, to deliver a seamless end-to-end digital experience and effective planning from a patient/consumer-centric perspective.
・Builds strong partnerships and demonstrate leadership in working closely with Brand Marketing, Media team, SAM & SFE, Business Intelligence, IT/Technology, and other stakeholders.
・Clearly defines the roles of key stakeholders and respective teams across various channels, contributing to the development of optimal TTL (through-the-line) channel strategies.
・Coordinate with digital agencies and platform partners as needed, and conduct analyses in collaboration with market data sources such as GfK, Nint etc.
・Development of future media platform strategy, & data strategy incl. the new technology