Roles & Responsibilities:

【Brand & Communication Strategy】
◼Develop and execute comprehensive marketing communication strategies aligned with corporate and product-level goals.
◼Ensure brand consistency across all touchpoints, aligning messages with clinical evidence, product value, and company positioning.
◼Strengthen brand identity through storytelling, visual guidelines, and thought leadership initiatives.
【Content Development & Management】
◼Create high-quality content across multiple formats: brochures, product leaflets, website copy, social media posts, newsletters, videos, case studies, and doctor-facing educational materials.
◼Manage editorial calendars and collaborate with internal teams and KOLs to produce clinically accurate, compelling content.
◼Localize and adapt global content for regional or country-specific use.
【Event Planning & Execution】
◼Plan, organize, and support key events including conferences, exhibitions, workshops, KOL seminars, and product launch events.
◼Coordinate with sales, clinical, and global teams to deliver high-quality, brand-aligned experiences.
◼Manage event budgets, logistics, speaker coordination, booth designs, and post-event evaluations.
【Public Relations & External Communications】
◼Initiate and manage PR activities, media outreach, and press releases to build brand credibility.
◼Maintain strong relationships with media outlets, influencers, clinics, and medical organizations.
◼Serve as the communication point for announcements, crisis communication needs, and corporate statements.
【Cross-Functional Collaboration】
◼Work closely with product marketing, clinical, regulatory, and global HQ teams to ensure message accuracy and alignment.
◼Support sales teams with marketing assets, presentation materials, and customer-facing communication tools.
◼Collaborate with agencies and creative partners for video production, design projects, and advertising campaigns.
【Analytics & Reporting】
◼Track key KPIs including brand engagement, campaign ROI, lead performance, and event metrics.
◼Provide regular performance reports and propose data-driven improvements.