Job Description:
About the role

We’re looking for a strategic, data-driven Senior Manager, Media & Performance Marketing to build and execute media plans that drive efficient growth and elevate brand equity for a leading consumer brand. This role combines strong performance marketing discipline with agency management and a forward-looking view of media technologies. You will own media planning, buying oversight, optimization, and measurement — ensuring the best return-on-investment while achieving the communication objectives of the brands.

■Key responsibilities
・Design end-to-end media plans focused on cost-per-performance, efficiency and business outcomes across paid digital, video, connected TV, social, search, and programmatic channels.
・Continuously optimize the media mix using analytics, experiments and attribution models to improve CPA, CAC, ROAS and other performance KPIs.
・Lead media agency management: set clear objectives, performance SLAs, briefs, governance and review cadence; ensure agencies deliver measurable value, innovation and transparent reporting.
・Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution, incrementality testing and closed-loop measurement.
・Stay on top of media technologies and platforms (DSPs, SSPs, marketing automation, identity and targeting solutions, data clean rooms, MMPs) and recommend pilot/test/adoption strategies.
・Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper-, mid- and lower-funnel activities.
・Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.
・Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.
・Mentor junior media/performance team member and promote cross-functional collaboration.

■What success looks like (KPIs)
・Improved efficiency metrics: lower $CPA, CAC / higher ROAS or equivalent business KPI
・Positive trends in reach and brand equity metrics alongside performance gains
・Measurable incrementality from tests and controlled experiments
・On-time delivery of media plans and transparent, actionable reporting from agency partners
・Effective budget allocation with demonstrable uplift in conversions and brand metrics