Purpose and objectives of the job:
• The Visual Merchandising Manager is responsible for defining, implementing, and overseeing the visual merchandising strategy across all retail locations to ensure brand consistency, strong visual impact, and commercial performance.
• The role bridges brand direction and local execution, leading VMD initiatives that enhance customer experience and drive sales growth.

Tasks and responsibilities:
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Visual Merchandising Strategy & Leadership
• Develop and execute seasonal visual merchandising strategies in alignment with regional brand guidelines.
• Translate brand vision, storytelling, and commercial priorities into effective in-store visual execution.
• Act as the key point of contact on VMD related topics, for local regional and lobal teams.

Store & Window Visual Merchandising
• Oversee in-store visual merchandising, including floor layouts, product flow and zoning.
• Define and manage window display concepts in line with seasonal campaigns and brand initiatives.
• Ensure visual consistency, excellence and performance across all stores.
• Supervise window installations, including compliance with department store regulations and safety standards.

Seasonal Planning & Execution
• Plan and manage seasonal VMD calendars, including product launches, campaigns, and store updates in close alignment with Marketing and Merchandising leads.
• Identify key products and focus SKUs, ensuring optimal visual exposure, storytelling and performance.
• Adapt guidelines to each market needs while maintaining brand integrity.
• Coordinate VMD execution for new store openings, renovations, and pop-up stores.

Commercial Performance & Analysis
• Analyze sales performance in relation to visual and product merchandising execution
• Monitor sell-through of key displays and product flows in shelves and store zones.
• Identify opportunities for improvement and implement data-driven product display solutions.
• Work closely with Merchandising, Marketing and Retail teams to align visual priorities with sales objectives.

Cross-Functional Collaboration
• Collaborate with Merchandising, Marketing, Retail Operations, and Training teams.
• Provide clear VMD guidelines, tools, and training to store teams.
• Partner with Store Managers to ensure ongoing visual maintenance and execution.
• Prepare and deliver VMD reports, including visual documentation and performance feedback, to HQ.

Budget & Resource Management
• Manage VMD budgets, including props, fixtures, and installation costs.
• Optimize resource allocation to maximize visual impact and cost efficiency.
• Oversee external vendors and contractors when required.