■Job Summary
・The Marketing Specialist is responsible for driving the growth of the Front Line Care (FLC) business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing.
・Working closely with the FLC Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Specialist ensures that business decisions are data‑driven and aligned with market needs.
・This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools.

ーEssential Duties and Responsibilitiesー
■Product Marketing
・Develop and execute marketing plans aligned with the FLC business strategy.
・Support product lifecycle management and new product launches in collaboration with Global Marketing and cross‑functional teams.
・Prepare launch materials, campaigns, and portfolio development plans.
・Identify new business opportunities and contribute to portfolio expansion.

■Global Marketing Collaboration
・Serve as the primary liaison with Global Marketing for product activities.
・Provide customer feedback and market insights from Japan.
・Adapt global strategies and promotional materials for the Japanese market.
・Participate in product launch planning and global marketing meetings.

■Market Research
・Conduct market research to capture customer needs, market trends, and competitor activities.
・Gather insights through customer visits and field activities.
・Analyze sales and market data to support strategic decisions.
・Deliver regular market reports and presentations.

■KOL and Marketing Activities
・Build and maintain strong relationships with Key Opinion Leaders.
・Support congresses, exhibitions, educational events, and marketing programs.
・Develop marketing materials and sales tools.
・Contribute to clinical and scientific marketing initiatives.

■Sales Support
・Provide product training and marketing support for sales teams and distributors.
・Develop sales tools and customer presentation materials.
・Support promotional campaigns and product launches.

■Business Support
・Prepare monthly marketing reports and updates.
・Support forecasting, pricing analysis, and marketing projects.
・Collaborate with Sales, Operations, Regulatory, Quality, and other internal teams to achieve business objectives.

■Other Responsibilities
・Ensure compliance with company policies, industry regulations, and healthcare requirements.
・Maintain knowledge of the Medical Device Fair Trade Code and relevant regulations.
・Contribute to continuous improvement initiatives within the marketing organization.
・Communicate effectively with internal and external stakeholders.
・Travel domestically and internationally as required.
・Perform other duties as assigned by the FLC Business Lead.

■Reporting Structure
・Reports to: FLC Business Lead
・Works closely with: Global Marketing, Sales, cross‑functional teams, Key Opinion Leaders, distributors, healthcare professionals

■Front Line Care (FLC) Division
ーKey Product Portfolioー
Ophthalmology
• Welch Allyn Ophthalmoscope
• Welch Allyn Retinoscope
• Welch Allyn PanOptic Wide-View Ophthalmoscope
The Front Line Care business supports Baxter’s hospital care portfolio, helping healthcare professionals across the continuum of care—from the operating room to general wards.
The portfolio includes trusted products such as patient monitoring systems, cardiac diagnostic devices, physical examination and diagnostic tools, and vision screening technologies.
These solutions enable healthcare professionals to deliver safe and efficient patient care at the bedside.

ー具体的な取扱い製品ー
・ 眼科（Ophthalmology）
Welch Allyn Ophthalmoscope（検眼鏡）
Welch Allyn Retinoscope（レチノスコープ）
Welch Allyn PanOptic（広角検眼鏡）
・その他、患者モニタリングシステム、心臓診断機器、身体診察・診断ツール、視覚スクリーニング技術など、信頼性の高い製品群を展開しています。
- 医療従事者が患者のベッドサイドで、安全かつ効率的なケアを提供できるよう支援します。