【Job Description And Responsibilities】

The marketing team is responsible for promoting and selling Visa’s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support. The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategies and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

■What a Marketing Senior Manager does at Visa:

The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential partners/clients and retain existing ones. The responsibilities include market research to identify opportunities for partnerships which provides a great platform for campaigns and promotions, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with both external partners and internal local/global stakeholders across functions to align the company's marketing strategy with its business goals.

Core Responsibilities:

・Manage assigned co-marketing initiatives with Partners and Clients and drive partner marketing programs not only by leveraging the organization's assets and resources but also by developing new business opportunities incl. Visa’s unique local sponsorship.
・Partner with the client marketing team who leads marketing service sell-in to Issuers, Acquirers and Merchants to understand clients’ objectives. Support them to develop effective marketing campaigns and execute best-in-class marketing services.
・Support the consumer marketing team to ensure consistent messaging and branding across all executions. Specifically, regularly share the progress of partnership related client marketing projects and support them to develop best-in-class consumer communications when required, ensuring alignment with the partners involved.

Overall Marketing Responsibilities:

・Serve as a brand & marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.
・Influence other functional teams within the organization to support marketing programs and activities, keeping them informed and engaged.
・Comply with all Finance, Legal, Risk and Audit requirements for Visa and the partners including contracts, Invoice Processing and completion certificates
・Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects. Develop and maintain positive agency relationships based on inspiration, respect, and shared passion.

■Why is this position important to Visa:

The Senior Manager role is crucial for Visa as it helps in shaping the company's marketing strategy in Japan. This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on extensive experience in traditional, digital, emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.