【本ポジションについて】
Under the leadership of Director, UGG, , this role will lead developing and executing comprehensive marketing strategy and initiatives for UGG brand in Japan. In addition to tailoring marketing and communication strategies, this role will be also accountable for brand image development, PR and promotion, partnering with business partners for joint program and initiatives, and liaison with media channels and principals. All marketing plans/activities are to be reflective of the UGG brand global strategy and approved by the Deckers Japan management team.

【業務内容】
40%　Strategic Planning & Execution
・Develop and define UGG marketing strategy focusing on the 3-5 years plan that are geared towards developing greater market share and profitability while providing focus and direction to the marketing team and stakeholders. Liaise with Deckers Japan management team and functional expertise of local and global team, to market the brand for continuously improving brand equity and market share, and contributing to identify and deliver brand differentiation based on a full understanding of the consumer needs and brand marketplace

・Support and monitor the team to execute PR/marketing/advertising plans & activities of the UGG in Japan to increase brand awareness and strengthen its positioning. Ensure timely planning, preparation, coordination, and approvals of all Japan events.

・Identify future brand opportunities and prioritize areas/issues to be addressed i.e. Products and distribution solutions that would enhance the brand equity and drive awareness

・Develop the process and drive the improvement of regional marketing operations.

・Work with the Japan Omni Channel Team in providing strategy, expert advice, guideline, and offering a solution-based approach


30%　Division Management
・Ensure customer centric culture, where the primary drive is the customer experience engendering customer loyalty

・Present the brand in-line with the global standards and policies and position UGG brand in Japan market

・Leverage market data to make recommendations which will support the continued growth and success of the brand

・Work with global brand marketing team to get full alignment on seasonal marketing strategy and execution plan to achieve brand goals

・Work with Retail, e-Commerce, Sales globally and other internal teams to ensure the seasonal marketing package for Japan market are appropriate, complete and are communicated effectively, both internally and externally

・Ensure that all channels leverage all marketing investments to deliver against goals to guarantee a maximum consistency through 1-2 year plans.

・Lead the brand from marketing perspective to identify and recommend potential areas for brand investment with the goal of driving brand awareness and sales, above and beyond local activity

・Identify potential product and other collaborations which align with brand strategy and make recommendations to regional management for review and approval.

・Partner with eCommerce team to drive digital communication on UGG e-Commerce page.

・Lead team to support seasonal sell in and through by conducting effective sales promotion activation and communication excellence for product in a timely mannerEnhance customers' experience through VMD strategy and excusing while ensuring it follows global directions, creative and strategic objectives as well as consistent brand story-telling. : Cultivate strong working relationships with internal cross-functional business partners, including Global Visual Merchandising and Global Retail Operations. Keep abreast of internal and external VMD best practices and market trends, providing valuable input and feedback to the Global Visual team


15%　People & Talent Management
・Provide strategic, inspirational, and visionary leadership to the UGG marketing team

・Recruit, motivate and lead a high performance cross-functional team of marketing professionals who are adaptable to the changing needs of the country; lead by example and model a passion for the business as well as demonstrate a proactive and solution-oriented.

・Lead and implement the best practice with a focus on building a team with the best talent, talent development and succession planning.


15%
Customer experience
・Develop a full understanding of the existing and target consumers to build successful future growth opportunities

・Fully responsible for providing brand excellence in every consumer touch points