Organization Overview:
This role will lead the Taltz brand in Rheumatology, growing the PsA and axSpA indications to secure brand leadership and help more patients. The individual will collaborate closely with colleagues in Rheumatology to ensure a coordinated approach to customer engagement, as well as with Taltz dermatology colleagues to leverage learnings and maximize the opportunity across the molecule.
Responsibilities:
Leads the development of marketing programs, materials, and other activities to deliver exceptional customer experiences based on insights and data for Taltz rheumatology indications (PsA, axSpA). Partners with other functions, as well as external players (e.g. KOLs, societies) in the execution of these customer experiences.
•Analyze data and gather customer feedback (market research, ad boards, field) and market intelligence to inform strategy.
•Develop brand strategy, including customer experience and message localization.
•Informs IBU brand strategy and solutions development and localizes IBU marketing tactics with an omni-channel mindset and simplicity in execution.
•Manages OPEX, coordinating with Finance to identify ways to maximize resources and benefit the most patients.
•Identifies and engages thought leaders and develops speakers in partnership with P2P, sales and medical.
•Leverages sales as main promotional channel and ensures the sales force drives the desired customer experience through an omni-channel approach.
■休日:完全週休二日制, 夏季休暇, 年末年始