Category Manager- Brand Marketing
想定年収
840万円 ~ 1,050万円
勤務地
東京都
従業員数
630名（2025年末時点）
仕事内容
What are the key objectives and expectations from this role?
As part of the dedicated AREA New Categories’ marketing team, you’ll be responsible for supporting the planning, developing, and executing the strategy that drives category growth through our powerful global brands, across APMEA-N region or in a specific end market.
The role is important in delivering brand manifestos & toolkits that cover everything in the marketing mix from product claims to packaging, pricing, and total communications, with activation guidelines. The role supports a variety of specific brand projects (such as environmental sustainability, brand launches, new product introduction campaigns, etc) ensuring the proposals generated are on brief, producing clear recommendations supported by insightful market analysis, and delivering comprehensive post implementation reviews.
ACCOUNTABILITIES
・Contribute to the development of the global brand strategy and expression to drive the achievement of corporate objectives, including brand vision, positioning, target audience and marketing mix (including focus on innovation pipeline) to maximise long-term potential, focused on 1 to 4 years horizon.
・Support the localisation of global brand strategies and guidelines to transfer to Consumer Experience and Deployment teams, for local market execution. Reflect end market consumer needs, market dynamics, brand strategic intents to stay true to global strategies while accommodating local needs and opportunities
・Contribute to and maintain a clear communication strategy by defining key consumer insights, competitive analysis, technology trends, business needs and market opportunities.
・Lead external agencies (innovation, creative, media, design) to drive the marketing mix offer with effective packaging design and TTL communication, delivering against the brand objectives and commercial targets, ensuring the deployment of a globally consistent brand.
・Ensure timely approval of all relevant trademarks, mix elements and product claims through LEX, R&D and SP&I
・Work together with Marketing Insights to gain fact-based, consumer-led evaluation of markets, brand mix, new ideas and programs, including test markets to prove the efficacy of the marketing mix.
・If relevant, monitor AREA marketing mixes, execution of brand strategies, plans and standards to maintain the integrity of brand equity acting as required.
・Manage full year deliverables within set budget. Monitor activities and plans against budget, releasing or requesting additional funding as required.
・Develop effective working relationships with AREA CX and Marketing Deployment Managers to facilitate communications of brand/market information, share best practices and promote commitment/support behind implementation of brand strategies.
・Develop effective working relationships with advertising agencies and other marketing suppliers to ensure that world class communication materials and creative ideas are available to support brand strategies. Contribute to agency evaluations.
・Develop a rich understanding of key markets, consumer wants, marketing segmentation and key competitive activity (creative, product, pricing, packaging, programs) throughout the world to enhance development of brand strategies, communications and line extension opportunities that will fully exploit brand potential.
仕事内容変更範囲
会社の指示する業務
職位
ー
募集背景
ー
募集人数
1人
応募条件
技能/経験
Experience Required
・Marketing professional with extensive and relevant experience (5 years+) in all aspects of brand marketing and mix development gained within an international environment, international FMCG companies, and/or entrepreneurial consumer-facing companies.
・Experience in communications and digital marketing are highly desired for this role
Marketing Capabilities Required
・Foundations: Foresights, Brand, Commercial, Sustainability
Macros: Leading Edge Consumer & Business Intelligence, Evocative Brand Experiences, Sustainable at the Core
Capabilities:
・Evocative Brand Experiences
・Persona & Consumer Journeys
・Brand positioning and ideal (DNA)
・Brand experience strategy
・Marketing and campaign planning
・Channel Strategy
・Agency Management
・Data-powered Content Creation
・Category Foresights & Macros trends
・Creative, Content & Concept Planning
・Content Production, Translation & Adaptation
・Content Strategy
Other
・Price Strategy & Setting
・P&L Analysis & Management
・Responsible Marketing
・Delivering the Sustainability Agenda
・Education / Qualifications / Certifications Required
BENEFICIAL
・Ideally with brand building experience in new or disruptive categories
学歴
大学
職務経験
要 (5年以上)
業界経験
不問
年齢
年齢制限不問
英語力
上級以上
その他語学力
語学力詳細
Business level of English and Japanese
勤務条件
雇用形態
無期雇用
試用期間
有り(6ヶ月)
給与
年俸制
年収：840万円 ~ 1,050万円
月収：70万円～88万円
月額基本給：70万円～88万円
賞与・インセンティブ
年1回
上記年棒に加えて、業績賞与支給あり（MAX15％）
昇給
有り 年1回
勤務地
東京都
東京都 港区赤坂9-7-1 ミッドタウンタワー19F
交通手段1 駅名：六本木 最寄駅から：徒歩5分
勤務地変更範囲
出向
就業時間
09:30～18:00
休憩時間：1時間
残業：月10時間～20時間程度
管理監督職
残業手当
管理監督職のため、労働基準法４１条により、労働時間、休憩、休日の割増賃金の規定は適用されません。
通勤手当
交通費：全額支給(交通費全額支給)
その他手当
休日・休暇
完全週休二日制, 土, 日, 祝日, 年末年始
年間休日：123
年間有給休暇：有給休暇は入社後3ヶ月目から付与されます
( 初年度10日3ヶ月目から )
【休日・休暇詳細】
慶弔休暇、傷病有給休暇
社会保険
雇用保険, 健康保険, 労災保険, 厚生年金
福利厚生
カフェテリアプラン、財形貯蓄制度、総合福祉団体定期保険、退職金制度、持株会制度、育児休暇、介護休暇、慶弔見舞金、永年勤続表彰
受動喫煙対策
就業場所 原則禁煙（分煙）
備考
ー
選考内容
選考プロセス
面接回数：～3回
ー
求人No.：NJB2390240
最終更新日：2026/6/22
企業情報
企業名
ブリティッシュ・アメリカン・タバコ・ジャパン合同会社
代表者名
代表執行役員 社長 マウリシオ・ララ
設立
2001年8月
従業員数
630名（2025年末時点）
資本金
50,000,000円
本社所在地
〒107-6220 東京都港区赤坂9-7-1 ミッドタウンタワー19F
株式公開
日系・外資
外資
企業URL
http://www.batj.com/
事業内容
紙巻たばこ製品の輸入・販売およびマーケティング・販売促進活動
事業に関する特色
British American Tobacco is one of the world’s largest tobacco groups by global market share, with brands sold in more than 140 markets. With more than 200 brands in its portfolio, BAT makes products chosen by hundreds of millions of adult consumers worldwide. BAT has robust market positions in each of its regions and has leadership in more than 50 markets. In recent years, BAT’s cigarette sales volumes have been around 500 billion sticks annually as the company transitions towards smokeless products. In recent years, BAT’s subsidiaries have continued to contribute significant tax revenues to governments worldwide through excise duties on its products. BAT has sustained a significant global presence for over 120 years. The business was founded in 1902, and by 1912 had become one of the world’s top dozen companies by market capitalisation.
■People and factories
BAT works with thousands of tobacco farmers worldwide. BAT has around 36 fully integrated cigarette manufacturing facilities in 35 markets, supplying more than 140 markets globally. BAT also manufactures a wide range of products including vapour, heated tobacco and modern oral nicotine products. BAT employs more than 47,000 people worldwide. With over 130 nationalities in the management population, BAT’s workforce is strongly multi-cultural and its operations are based on a devolved structure, with each local company having wide freedom of action and responsibility for its operations. Decisions are made as close as possible to the local stakeholders of each business, within a framework of principles, standards, policies, strategies and delegated authorities.
■Operating responsibly
BAT believes that because its products pose risks to health, it is all the more important that its business is managed responsibly. Responsibility is integral to the company’s strategy and through dialogue with its stakeholders, BAT is working to pursue its commercial objectives in ways consistent with changing expectations of a modern tobacco business.
■Tobacco growing
BAT continues to work with a large number of farmers internationally and maintains structured leaf programmes that provide agronomy support and promote environmental best practices. The company supports tens of thousands of farmers globally and continues to invest in sustainable agriculture and community programmes as part of its ESG commitments.
■Japan
Japan is one of BAT’s key strategic markets in Asia. The market remains highly competitive and significant in size (around several trillion yen). BAT operates as a leading challenger brand, focusing on innovation in both combustibles and next-generation products such as heated tobacco and vapour. Japan is a high-profile market within BAT, particularly for heated tobacco products, and the Group continues to invest in brand building and innovation to drive sustainable growth.
会社の特色
ブリティッシュ・アメリカン・タバコ・グループ（以下、グループ）は、世界有数のたばこグループの一つであり、140以上の市場で製品を展開しています。 グループは、200種以上のブランドを展開し、世界中の多くの成人消費者に製品を提供しています。50ヵ国以上の市場でリーダーシップを有し、その他の市場でも確固たる地位を築いています。近年、紙巻たばこの販売数量は年間約5,000億本規模で推移しています。グループの事業は、製品に対するたばこ税等を通じて各国政府に多額の税収をもたらしています。1902年の創業以来、120年以上にわたりグローバルに事業を展開してきました。グループは、世界中の多種多様な文化圏にまたがって存在しており、現地の各会社に対し、事業に係る広範囲の自由と責任を与えております。基本原則や基準・基本方針・戦略及び委任された権限の枠組の範囲内においてではありますが、現地の各会社における決定は、それぞれの事業におけるステークホルダーにできるだけ近いところでなされております。
その他の特色
【社会的責任のために】
たばこ製品は、健康上のリスクをもたらすため、グループが責任をもって事業を遂行することがより重要になると考えます。経営戦略において、社会的責任は主要な位置を占めております。ステークホルダーとの建設的な対話を通して、時代とともに変化するたばこ事業への期待に応える取り組みを行いながら事業を進めております。タバコの栽培においても世界中の多くの農家と協力し、持続可能な農業や環境配慮に向けた支援プログラムを推進しています。
【沿革】
日本市場が輸入たばこに全面開放された自由化に先立ち、1984年 ﾌﾞﾗｳﾝ･ｱﾝﾄﾞ･ｳｲﾘｱﾑｿﾝ･ｼﾞｬﾊﾟﾝ･ｲﾝｸを窓口として事業を開始。2000年4月、住友商事100%子会社エス・シー・エー・タバコ（SCAT)の全株式取得。これにより、SCATは従来の販売促進業業務に加え、ブリティシュ・アメリカン・タバコ・ジャパン製品の輸入も行うことに。2001年8月、SCATがブリティッシュ・アメリカン・タバコ・ジャパン株式会社と社名変更し、日本における窓口は同社に統合された。
売上実績
求人No.：NJB2390240
最終更新日：2026/6/22