【Role Summary/Purpose】
The Science Diet Brand Manager is responsible for the development and execution of brand plans, programs,and go-to-market activities to achieve the brand’s short and long term business objectives. Responsible forleading the brand team in developing strategic priorities, creative briefs for holistic marketing campaigns orinitiatives, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyzesales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistentand effective brand messaging to the consumer and consistent consideration of retail environment specificneeds/tactics.

【Responsibilities】
■Brand Strategy(20%)
・Review, Develop, Align and Execute Brand Marketing strategy, mainly annual basis
・Closely collaborate with Customer Development Organization, and Integrated Brand Experience &Digital team to develop and execute strategy
■Go-to-Market & Integrated Marketing Communications (60%)
・Lead the initiative design of Integrated Marketing Communications such as product innovation (newproduct driven initiative) and commercial innovation (new communication idea driven initiative) includingcommunication idea development, agency brief and/or brief to internal stakeholders
・Co-lead the new product preparation for Japan launch such as local copy claim and packaging.
・Lead the initiative delivery of Integrated Marketing Communications and Go-to-Market such asadvertisement (online & offline), point of sales materials to Brick&Mortal and EC shop front, and/orsales promotion (e.g. open consumer campaign)
・Periodically align the plans with Asia Regional Marketing team
■Retail & Sales Activation (10%)
・Have the internal sales deployment for Spring and Fall to handover Integrated marketingCommunications plan to Customer Development Organization
・Join and support JBP (Joint Business Planning) with top retailers when necesarry
・Support sales activation with top retailer/s when necessary
■Insights & Analytics (10%)
・Up-to-date dynamics of the wellness pet food market through sell-through data (Intage SRI+ basis),and integrate issues and opportunities to Brand strategy and/or Integrated MarketingCommunication plans.
・Up-to-date consumer insights through qualitative researches and/or reports