Purpose and objectives of the job:
The Marketing Department at Birkenstock aims to drive sell -in and sell -out across all channels by enhancing brand awareness, elevating brand image, and deepening consumer understanding of the brand within the Japanese market.

The Marketing Activation Specialist will play a key role in supporting sales activities across wholesale,retail, and e -commerce channels. This role requires a solid understanding of each channel’s strategy and the ability to execute marketing initiatives that align with overall busine ss goals. In addition, the position will collaborate with retail and e -commerce teams to manage and operate the CRM membership program, ensuring strong customer engagement and retention.

Tasks and accountabilities:
Trade Marketing
■Wholesale
・Support needs of wholesale by closely working with the team. Eg : Providing contents, creating in -store tools and calendars.
・Support the launch of special make up with selected accounts.
・Coordinate with VMD on POPUP launches.
・Coordinate tradeshows in each season (twice a year)

■Retail
・Support needs of retail by closely working with the team. Eg : Supporting each store’s communication, providing contents for store,
・Support store openings, popup openings.
・Align and support with VMD on bi -weekly window changes.

■E-Commerce
・Support needs of e -commerce by closely working with the team. Eg : Providing contents for newsletter and performance marketing.
・Align newsletter communication .

■CRM
・Collaborate with retail and e -commerce to roll out the CRM program.
・Create plan to support CRM memberships with campaigns or other activities.