Overview:
The Associate Manager of Regional Product Marketing supports the execution of product marketing activities in the assigned region. This role assists in understanding customer needs, coordinating product launches, and supporting the development of marketing materials. The position works closely with the Regional Product Marketing Manager and cross-functional teams to ensure successful implementation of marketing strategies.

Responsibilities:
• Analyze business performance and provide insights to ensure alignment with sales targets.
• Assist in gathering market intelligence, technology trends, and identifying customer needs with associates from other Shure locations.
• Support the execution of regional product launches.
• Coordinate with internal teams to ensure timely delivery of product marketing materials.
• Assist in developing training content and tools for internal and external stakeholders.
• Provide support in demand forecast, pricing analysis, packaging coordination, and product documentation.
• Collaborate with sales and marketing teams to support promotional activities.
• Help organize product training sessions and demonstrations.
• Act as the internal product lead, ensuring sales teams are well-informed and equipped to effectively present and sell the product to channel partners.
• Support research initiatives and compile findings for internal use.
• Perform other duties as assigned by the direct manager.