WEBディレクター／メディカル（医薬品・CRO・医療機器）の求人・転職情報

以下スタッフ、ノンラインマネージャー共に同様
■Role Purpose:

・Serve as the company’s digital lead and center of excellence for digital communications in Japan.

・The role is responsible for developing and driving the company’s digital strategy, content strategy, and channel strategy to strengthen corporate reputation, support business priorities, and enhance stakeholder engagement.
・By translating complex scientific, medical, policy, and corporate topics into compelling and accessible content, the Digital Lead helps connect unmet needs, innovation, patient impact, and company purpose for key audiences.

・The Digital Lead leads content development, social media, digital channels, social listening, digital governance, and agency management, ensuring all activities are aligned with business objectives, corporate standards, and measurable performance outcomes.

・The role is the single point of accountability for digital communications performance in Japan, including strategy, content quality, channel effectiveness, governance, and agency delivery. The role is responsible for ensuring that all digital communications activities deliver measurable business impact, support corporate reputation, meet compliance requirements, and align with business priorities.

■Key Job Accountabilities:

1. Digital Strategy & Planning (25%)

・Develop, own, and continuously evolve the company’s digital strategy, channel strategy, content strategy, and annual digital roadmap that is aligned with business priorities and Corporate Affairs objectives.
・Ensure digital priorities are translated into clear plans, timelines, and deliverables and are executed effectively across the organization.
・Lead integrated content planning and execution across digital channels, including websites, social media, articles, videos, infographics, and other multimedia content.
・Act as a trusted advisor to stakeholders to identify opportunities to strengthen digital engagement, reputation, disease awareness, and stakeholder communications.
・Advise leadership and key stakeholders on digital trends, audience behavior, content investment, and emerging communication opportunities.
・Define KPIs, performance metrics, and reporting frameworks to measure effectiveness and business impact.
・Ensure effective implementation of agreed strategies across all relevant digital touchpoints.


2. Content Development & Storytelling (50%)

・Own the development and storytelling of digital content across corporate, disease awareness, innovation, executive communications, and other priority topics.
・Write high-quality, audience-centric high-quality content that effectively translates complex scientific, medical, policy, and corporate topics into compelling and engaging communications that support business objectives and stakeholder engagement.
・Personally develop high-quality content, including copy, messaging, social media posts, articles, executive communications, and creative concepts based on source materials and stakeholder input.
・Adapt and localize global content while developing locally relevant content and engagement programs for Japan.
・Develop original disease awareness content and integrated communication campaigns where appropriate.
・Serve as the final communications lead for digital content quality, ensuring content is strategically aligned, audience-centric, compelling, compliant, and fit for purpose before publication.
・Lead cross-functional content development and review processes to ensure scientific accuracy, compliance, message consistency, and alignment with corporate priorities.
・Ensure consistent messaging, tone of voice, and adherence to corporate branding standards across all digital communications.


3. Digital Channel Management & Optimization (10%)

・Own and optimize company digital channels, including corporate websites, social media, INSITE, Viva Engage, and emerging AI-enabled functions as required
・Continuously optimize channel performance through analytics, audience insights, SEO/GEO considerations, and best practices.
・Monitor and report on channel effectiveness and recommend improvement actions. Develop data-driven recommendations to guide content strategy, channel investments, and stakeholder engagement approaches.
・Collaborate with global teams on digital platform evolution, governance, and campaign execution.


4. Social Listening, Risk Monitoring & Governance (10%)

・Lead social listening activities to identify stakeholder sentiment, emerging trends, opportunities and potential issues.
・Monitor digital and reputational risks and provide timely guidance and recommendations to relevant stakeholders.
・Support issue management and response activities when required.
・Localize, implement, and maintain global and local digital policies, guidelines, and governance frameworks.
・Establish and oversee governance processes for digital communications, ensuring compliance with company policies, healthcare regulations, approval processes, and adverse event reporting requirements.
・Responsible for localizing global digital guidelines and establishing and managing Japan-specific guidelines in accordance with local regulatory requirements.
・Conduct quality reviews of digital content and communication activities to ensure accuracy, consistency, compliance, and alignment with corporate standards.
・Provide guidance to business leaders and content owners on compliance-sensitive topics, best practices, and reputation risks.


Partner with Medical, PSPV, Legal, Compliance, and global stakeholders to ensure appropriate monitoring, escalation, reporting, and handling of adverse events (AEs) and other compliance related matters.



5. Agency & Vendor Management (10%)

・Based on agreed strategy and plan, own agency performance and hold agency partners accountable for quality, execution, timelines, budget management, and achievement of agreed objectives.
・Effectively manage external agencies and vendors to ensure high-quality execution, efficient use of resources, and delivery against agreed objectives across: digital posting, creative development, video/visual production, website localization and maintenance, channel management, reporting, analytics, and digital campaign execution.
・Ensure content, campaigns, channel updates, and digital projects are delivered on time, within budget, and to agreed quality standards.
・Ensure high-quality execution
Maintain high standards of quality, timeliness, strategic alignment, and compliance.


6. Stakeholder Management & Business Partnership (10%)
・Lead engagement with internal and external stakeholders to execute agreed digital strategies and plans.
・Partner closely with Corporate Affairs, Medical, Market Access & Healthcare Affairs, Animal Health, Human Pharma, Compliance, Legal, Regulatory, PSPV, and global teams.
・Act as the primary point of contact for digital communications guidance and ad hoc business requests.
・Provide recommendations, coaching, and support to colleagues on digital best practices and channel utilization.
・Build strong relationships with key stakeholders to ensure alignment and successful execution.


■Key Performance Indicators

・Develop and successfully execute the annual digital strategy, content strategy, and channel roadmap in alignment with business priorities and Corporate Affairs objectives.
・Deliver high-quality, compliant, and audience-centric content that effectively translates complex scientific, medical, policy, and corporate topics into engaging communications.
・Maintain strong alignment with business stakeholders and consistently meet agreed expectations for content quality, strategic support, responsiveness, and delivery.
・Drive measurable improvement in digital channel performance, audience engagement, and content effectiveness through data-driven optimization.
・Successfully localize and execute global content and campaigns while developing locally relevant initiatives that support business and reputation objectives.
・Ensure all digital communications activities are compliant with company policies, governance requirements, healthcare regulations, and adverse event reporting obligations.
・Proactively identify and manage digital and reputational risks through effective social listening, stakeholder guidance, and issue management.
・Effectively manage agency partners to ensure high-quality execution, efficient use of resources, and delivery against agreed objectives and timelines.


■Key Contacts:

Report to Head of Corporate Affairs
Key interactions with:
Digital Agencies
・Business Leaders in Human Pharma and Animal Health Business Unit
・Marketing Team
・Medical function
・Market Access & Healthcare Affairs (including Patient Engagement)
・Legal & Compliance
Colleagues in Corporate Communications / Corporate Affairs (Japan and Global)

製薬会社のデジタルマーケ支援全般(Webサイト企画・制作〜運用支援)を一気通貫でお任せします。

クライアントの目的や課題を把握し、デザイナーや専属オフショアエンジニアの橋渡しとなりながらプロジェクト全体が円滑に進むようリードしていただきます。

【ミッション】
- 小中規模案件を中心にクライアントのニーズに沿ったWebサイト、システムの開発/運用ディレクション
- 既存クライアントの維持・取引拡大
・大手外資系製薬会社　・大手内資製薬会社
※外資系製薬会社のウェイトが高いです
- 新規クライアントの関係構築・取引拡大

【業務内容】
- クライアントとのWebサイトやシステム要件の打ち合わせ
- 要件定義
- 企画提案
- 基本／詳細設計
- 制作進行管理
- デザイナー、エンジニアなどの制作メンバーコントロール
- 納期やコスト調整、品質マネジメントなど
- テスト／品質管理
- コンテンツの保守／運用　など