WEB・アプリ・ゲーム／医薬品の求人・転職情報

以下スタッフ、ノンラインマネージャー共に同様
■Role Purpose:

・Serve as the company’s digital lead and center of excellence for digital communications in Japan.

・The role is responsible for developing and driving the company’s digital strategy, content strategy, and channel strategy to strengthen corporate reputation, support business priorities, and enhance stakeholder engagement.
・By translating complex scientific, medical, policy, and corporate topics into compelling and accessible content, the Digital Lead helps connect unmet needs, innovation, patient impact, and company purpose for key audiences.

・The Digital Lead leads content development, social media, digital channels, social listening, digital governance, and agency management, ensuring all activities are aligned with business objectives, corporate standards, and measurable performance outcomes.

・The role is the single point of accountability for digital communications performance in Japan, including strategy, content quality, channel effectiveness, governance, and agency delivery. The role is responsible for ensuring that all digital communications activities deliver measurable business impact, support corporate reputation, meet compliance requirements, and align with business priorities.

■Key Job Accountabilities:

1. Digital Strategy & Planning (25%)

・Develop, own, and continuously evolve the company’s digital strategy, channel strategy, content strategy, and annual digital roadmap that is aligned with business priorities and Corporate Affairs objectives.
・Ensure digital priorities are translated into clear plans, timelines, and deliverables and are executed effectively across the organization.
・Lead integrated content planning and execution across digital channels, including websites, social media, articles, videos, infographics, and other multimedia content.
・Act as a trusted advisor to stakeholders to identify opportunities to strengthen digital engagement, reputation, disease awareness, and stakeholder communications.
・Advise leadership and key stakeholders on digital trends, audience behavior, content investment, and emerging communication opportunities.
・Define KPIs, performance metrics, and reporting frameworks to measure effectiveness and business impact.
・Ensure effective implementation of agreed strategies across all relevant digital touchpoints.


2. Content Development & Storytelling (50%)

・Own the development and storytelling of digital content across corporate, disease awareness, innovation, executive communications, and other priority topics.
・Write high-quality, audience-centric high-quality content that effectively translates complex scientific, medical, policy, and corporate topics into compelling and engaging communications that support business objectives and stakeholder engagement.
・Personally develop high-quality content, including copy, messaging, social media posts, articles, executive communications, and creative concepts based on source materials and stakeholder input.
・Adapt and localize global content while developing locally relevant content and engagement programs for Japan.
・Develop original disease awareness content and integrated communication campaigns where appropriate.
・Serve as the final communications lead for digital content quality, ensuring content is strategically aligned, audience-centric, compelling, compliant, and fit for purpose before publication.
・Lead cross-functional content development and review processes to ensure scientific accuracy, compliance, message consistency, and alignment with corporate priorities.
・Ensure consistent messaging, tone of voice, and adherence to corporate branding standards across all digital communications.


3. Digital Channel Management & Optimization (10%)

・Own and optimize company digital channels, including corporate websites, social media, INSITE, Viva Engage, and emerging AI-enabled functions as required
・Continuously optimize channel performance through analytics, audience insights, SEO/GEO considerations, and best practices.
・Monitor and report on channel effectiveness and recommend improvement actions. Develop data-driven recommendations to guide content strategy, channel investments, and stakeholder engagement approaches.
・Collaborate with global teams on digital platform evolution, governance, and campaign execution.


4. Social Listening, Risk Monitoring & Governance (10%)

・Lead social listening activities to identify stakeholder sentiment, emerging trends, opportunities and potential issues.
・Monitor digital and reputational risks and provide timely guidance and recommendations to relevant stakeholders.
・Support issue management and response activities when required.
・Localize, implement, and maintain global and local digital policies, guidelines, and governance frameworks.
・Establish and oversee governance processes for digital communications, ensuring compliance with company policies, healthcare regulations, approval processes, and adverse event reporting requirements.
・Responsible for localizing global digital guidelines and establishing and managing Japan-specific guidelines in accordance with local regulatory requirements.
・Conduct quality reviews of digital content and communication activities to ensure accuracy, consistency, compliance, and alignment with corporate standards.
・Provide guidance to business leaders and content owners on compliance-sensitive topics, best practices, and reputation risks.


Partner with Medical, PSPV, Legal, Compliance, and global stakeholders to ensure appropriate monitoring, escalation, reporting, and handling of adverse events (AEs) and other compliance related matters.



5. Agency & Vendor Management (10%)

・Based on agreed strategy and plan, own agency performance and hold agency partners accountable for quality, execution, timelines, budget management, and achievement of agreed objectives.
・Effectively manage external agencies and vendors to ensure high-quality execution, efficient use of resources, and delivery against agreed objectives across: digital posting, creative development, video/visual production, website localization and maintenance, channel management, reporting, analytics, and digital campaign execution.
・Ensure content, campaigns, channel updates, and digital projects are delivered on time, within budget, and to agreed quality standards.
・Ensure high-quality execution
Maintain high standards of quality, timeliness, strategic alignment, and compliance.


6. Stakeholder Management & Business Partnership (10%)
・Lead engagement with internal and external stakeholders to execute agreed digital strategies and plans.
・Partner closely with Corporate Affairs, Medical, Market Access & Healthcare Affairs, Animal Health, Human Pharma, Compliance, Legal, Regulatory, PSPV, and global teams.
・Act as the primary point of contact for digital communications guidance and ad hoc business requests.
・Provide recommendations, coaching, and support to colleagues on digital best practices and channel utilization.
・Build strong relationships with key stakeholders to ensure alignment and successful execution.


■Key Performance Indicators

・Develop and successfully execute the annual digital strategy, content strategy, and channel roadmap in alignment with business priorities and Corporate Affairs objectives.
・Deliver high-quality, compliant, and audience-centric content that effectively translates complex scientific, medical, policy, and corporate topics into engaging communications.
・Maintain strong alignment with business stakeholders and consistently meet agreed expectations for content quality, strategic support, responsiveness, and delivery.
・Drive measurable improvement in digital channel performance, audience engagement, and content effectiveness through data-driven optimization.
・Successfully localize and execute global content and campaigns while developing locally relevant initiatives that support business and reputation objectives.
・Ensure all digital communications activities are compliant with company policies, governance requirements, healthcare regulations, and adverse event reporting obligations.
・Proactively identify and manage digital and reputational risks through effective social listening, stakeholder guidance, and issue management.
・Effectively manage agency partners to ensure high-quality execution, efficient use of resources, and delivery against agreed objectives and timelines.


■Key Contacts:

Report to Head of Corporate Affairs
Key interactions with:
Digital Agencies
・Business Leaders in Human Pharma and Animal Health Business Unit
・Marketing Team
・Medical function
・Market Access & Healthcare Affairs (including Patient Engagement)
・Legal & Compliance
Colleagues in Corporate Communications / Corporate Affairs (Japan and Global)

Medical Review グループのWeb制作およびサービス開発を担うTechHub 事業部にて、
Webサイト・LP・自社サービスUIのフロントエンド制作を担当していただきます。

医療・自社サービス領域が中心となり、UI改善や新規サービス構築などプロダクト志向の業務も増えています。
出版領域の案件も一部残りますが、今後はWeb・サービス系の領域が主軸となります。

AIツールや制作支援ツールも日常的に使いながら、効率と品質を両立させる制作環境です。

◾️主な業務内容
<Webデザイン・UI制作>
・Figma / Photoshop / Illustrator を用いたWebデザイン・UI設計
・LPデザイン、画像素材、UIパーツ、バナー制作

<フロントエンド実装>
・HTML / CSS / JavaScript によるコーディング・レスポンシブ対応
・コーポレート／サービスサイトの制作・改修
・LPおよびキャンペーンページの設計〜実装
・CMS（WordPress など）のテンプレート対応（案件に応じて）

<自社サービス・プロダクト開発>
・UI改善
・新規サービス・新規LPの構築
・自社データベースを活用した改善実装

<制作進行・コミュニケーション>
・他部署（営業・マーケ・編集・サーバー管理など）との調整
・バックエンドエンジニアとの連携
・必要に応じて社内ミーティングに参加
・希望者はクライアントMTGに参加し、要件整理・改善提案が可能（任意）

<AIツール活用>
・デザイン支援ツール
・コーディング支援ツール
・ドキュメント生成・自動化ツール
・画像生成・資料作成補助ツール
※ 新しいツールも柔軟に導入しています


【仕事の魅力】
・開発だけではなくディレクション、コンサルなど必要と能力に応じて幅広い業務に携われる
・裁量権を持って業務に携われる
・未経験言語の教育・学習時間付与あり
・在宅勤務制度活用可能（週1出社義務あり）
・資格取得支援制度あり
・書籍の購入支援制度あり
・副業認可制度あり（社内審査あり）

■ 具体的な職務内容
⑴市場調査と顧客理解:
・医療・製薬業界の課題、ニーズ、トレンドを調査・分析する
・製薬会社のマーケティング担当者、関連部署へのヒアリングを実施し、課題を深く理解する
・競合プロダクトの調査・分析を行い、自社プロダクトの優位性を明確にする

⑵プロダクト戦略とロードマップ策定:
・市場調査や顧客理解に基づき、プロダクトのビジョン、戦略、目標を策定する
・プロダクトの優先順位付けを行い、ロードマップを作成・管理する
・Bizチーム、POと連携し、事業戦略と整合性の取れたプロダクト戦略を立案する

⑶プロダクト企画・要件定義:
・顧客の課題を解決するためのプロダクトの機能、仕様を企画・定義する
・ユーザーシナリオ、ユースケースを作成する
・SalesforceやVeeva CRMなどの外部システムとの連携仕様を定義する
・AIを活用した機能の要件を定義する

⑷プロダクト開発の推進:
・プロダクトチームの一員として、エンジニアメンバーと協力してプロダクト開発を推進する
・開発の進捗状況を管理し、必要に応じて優先順位の調整を行う
・プロダクトの品質管理を行う

⑸マーケットフィットの追求:
・Bizチームと連携し、プロダクトの市場導入戦略を立案・実行する
・プロダクトの利用状況や顧客からのフィードバックを分析し、改善策を検討・実行する
・プロダクトの価値を最大化するための施策を継続的に実施する

⑹関連部署との連携:
・営業、マーケティング、カスタマーサクセスなど、関連部署と連携し、プロダクトの成功を最大化する
・プロダクトに関する情報を社内外に発信する