■仕事内容／Job Description
As a Marketing Specialist, you will lead website analytics and support data-driven decision making within the team. You will also play a key role in planning and customizing our digital presence to ensure colleagues across 170+ markets can effectively use the required tools and digital assets.
You will work closely with internal stakeholders, regional teams, and external vendors to ensure timely delivery of key marketing materials. You will also manage the FUSO extranet and support content creation and paid advertising based on data insights.

<Responsibilities>
Website Analytics:
-Lead FUSO website analytics and provide insights to improve traffic, engagement, and conversions.
-Provide regular analytics reports to internal stakeholders.
-Assist in management of FUSO/DTA websites content, publishing of press releases, etc.

Paid Advertising:
-Lead regular paid advertising campaigns (Google AdWords, Yahoo, etc) to drive traffic to website and promote downstream products/services.
-Work closely with internal stakeholders to formulate campaigns, create banners, etc.

Extranet/Websites:
-Manage, upload and organize new content, proactively scope and present new ideas to improve channel experience for internal stakeholders and markets.
-Communicate with agency/IT to handle system-related issues.

Spending/General:
-Handle beginning-to-end spending request processes for digital team.
-Communicate with group controlling and procurement team to ensure compliance with Daimler Truck policy.
-Submission of RFQ documents and related material for digital projects.
-Communicate with vendors/internal stakeholder.

Social Media/Content Creation:
-Assist is content creation, contacting relevant departments within company to get approval/access, arrange location and/video, etc.
-Assist SNS specialist in approval of content, caption, text editing, etc.

■部署の紹介／Department Introduction
Global Communications and Marketing Dept. consists of teams responsible for external communications (media communications), branding, digital marketing, corporate culture, internal communications, and marketing activation.
The Digital Communication team consists of a Manager, a Social Media & Digital Content Specialist, a Web & Digital Content Specialist, and this position.
The team uses website analytics to support brand awareness and create customer touchpoints through digital channels such as social media, websites, and paid ads. It also manages the extranet to provide and maintain materials needed by teams in Japan and other countries.
In addition, the team works closely with internal teams and external vendors to plan and run digital communication activities that support business opportunities.