■Mission
Design and operate Go-To-Market (GTM) model, optimizing the salesforce and multi-channel promotion structure. Your proposals will accelerate brand value delivery to customers and patients and directly drive business performance

■Key Deliverables
- Business impact: Shape resource allocation and execution from strategy to field operations, directly influencing revenue growth and market penetration
- Data-driven strategy: Leverage advanced analytics and AI to design personalized, evidence-based sales activities, from planning through monitoring
- Stakeholder influence: Partner with senior leaders, sales, and cross-functional brand teams to facilitate decisions and secure alignment

■Key Responsibilities
- Manage SFCE planning managers/associate and contribute as Insights & Business Excellent's Leadership team
- GTM model design: Define and optimize sales organization structure and the role of promotion channels
- Segmentation & targeting: Set customer, institution, and therapy-area priorities and actionable playbooks
- AI-driven activity planning: Provide personalized activity plans to sales reps using AI-driven insights and iterate for impact
- KPI target setting & monitoring: Establish goals, track performance, and drive continuous improvement (including dashboards and reviews)
- Field incentive design: Build transparent incentive rules, run simulations, and manage payout calculations
- Sales quota allocation: Set quotas, develop allocation logic, and oversee progress tracking
- Territory design: Design and maintain sales territories
Sales systems management: Administer territory settings, call planning, and related sales operations systems
- Cross-functional collaboration: Represent SFCE in cross functional brand teams
- Sales plan execution: Partner with sales managers and sales implementation teams to drive plan delivery