商品企画・販売促進 - プロダクトマネージャー・ブランドマネージャー

※英文レジュメの提出必須となります
ユニリーバ・ジャパンは1964年に世界最大級の消費財メーカー、ユニリーバの日本法人として設立されました。以来50年以上、日本の消費者の皆さまにラックス、ダヴ、クリアー、アックス、ドメストなどのブランドをお届けしています

■ About Lux Hair
LUX is a successful No1 Market share brand in Japan hair care market for 8 consecutive years and priority of Unilever Japan
The brand is accelerating growth and premiumization agenda
The Brand is now seeking a strong talent for its Content Assistant Brand Manager position

■Job Purpose
▪The Content Assistant Brand Manager supports / co-lead with Brand Manager as the brand custodian: responsible for the equity, growth, and social-first strategy of the assigned brand(s).

▪Together with Brand Manager, the Content Assistant Brand Manager is the driving force behind crafting and executing a holistic brand plan that brings demand creation activities, with a strong emphasis on digital and social-first initiatives.

▪The Content Assistant Brand Manager is responsible for leading social first brand planning, developing and executing marketing strategies, managing all digital, social communication and contents.

▪The Content Assistant Brand Manager is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and execute a social-first approach to consumer engagement.

■Main Responsibilities
▪Supports / co-Lead Brand Manager in developing social first marketing plans, ensuring alignment with brand strategy and brand equity.

▪Execute social first marketing plans including media / communication plans in market for their brand driving profitable growth and market share.

▪Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

▪Lead and own the development of best-in-class brand experiences across digital / Social touch points, building brand purpose, driving brand marketing objectives and JTBD.

▪Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

▪Monitor and review total brand budget and brand management to ensure accurate forecast and actual target for fiscal year.

【Skills we are looking for】
①Strategic Brand Management:
• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints especially social area, ensuring consistency in messaging and brand expression.
• Creative thinking & Strong Beauty Sense: Ability to develop desirable packaging, contents for digital / social, with strong beauty sense and excellent briefing skill.
• Passion for beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Language: Basic English skill is mandatory, fluent Japanese skill as a must

②Leadership & Collaboration:
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.
Financial & Analytical Acumen:
• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth.
• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.

③Marketing & Innovation:
• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.
• Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.

■休日：完全週休二日制, 土, 日, GW, 年末年始

■What you need succeed Experience
▪Brand Management: Minimum 5 years of experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies and driving business growth.

▪Consumer Goods Expertise: Experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).

▪Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.

▪Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.

▪Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Additional Desirable Experience
▪Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.

▪E-commerce Experience: Experience developing and executing e-commerce strategies or D2C strategies, managing online sales channels, and optimising the digital customer experience.

▪Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.

▪Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis. **

■職種未経験者：不可