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■ About Lux Hair
LUX is a successful No1 Market share brand in Japan hair care market for 8 consecutive years and priority of Unilever Japan
The brand is accelerating growth and premiumization agenda
The Brand is now seeking a strong talent for its Content Assistant Brand Manager position

■Job Purpose
▪The Content Assistant Brand Manager supports / co-lead with Brand Manager as the brand custodian: responsible for the equity, growth, and social-first strategy of the assigned brand(s).

▪Together with Brand Manager, the Content Assistant Brand Manager is the driving force behind crafting and executing a holistic brand plan that brings demand creation activities, with a strong emphasis on digital and social-first initiatives.

▪The Content Assistant Brand Manager is responsible for leading social first brand planning, developing and executing marketing strategies, managing all digital, social communication and contents.

▪The Content Assistant Brand Manager is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and execute a social-first approach to consumer engagement.

■Main Responsibilities
▪Supports / co-Lead Brand Manager in developing social first marketing plans, ensuring alignment with brand strategy and brand equity.

▪Execute social first marketing plans including media / communication plans in market for their brand driving profitable growth and market share.

▪Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

▪Lead and own the development of best-in-class brand experiences across digital / Social touch points, building brand purpose, driving brand marketing objectives and JTBD.

▪Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

▪Monitor and review total brand budget and brand management to ensure accurate forecast and actual target for fiscal year.

【Skills we are looking for】
①Strategic Brand Management:
• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints especially social area, ensuring consistency in messaging and brand expression.
• Creative thinking & Strong Beauty Sense: Ability to develop desirable packaging, contents for digital / social, with strong beauty sense and excellent briefing skill.
• Passion for beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Language: Basic English skill is mandatory, fluent Japanese skill as a must

②Leadership & Collaboration:
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.
Financial & Analytical Acumen:
• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth.
• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.

③Marketing & Innovation:
• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.
• Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.