At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
As a Senior Merchant you will support the development and oversee the execution of the category strategy for YETI Japan across all channels. You will work closely cross-functionally to manage the commercial and go-to-market, whilst delivering core business objectives.
Responsibilities
Take ownership of core YETI categories including product assortment management, forecasting and product lifecycle management.
Lead seasonal strategy development and execution, identify growth opportunities and manage high-impact vendor relationships.
Own category financial performance including revenue, profitability and inventory management to deliver against business objectives.
Define and execute category strategies tailored to each channel, ensuring consistency and alignment with Brand standards.
Partner with Planning & Operations to ensure accurate forecasting, inventory health and timely product availability.
Conduct post-launch reviews to assess performance and inform future strategies.
Influence global product development by sharing Japan specific consumer insights and market trends.
Understand and analyse market context and trends, consumer insights and competitive landscapes to identify opportunities.
Collaborate closely with Marketing across category marketing strategy development, implementation and execution.
Monitor and analyse brand performance metrics, including product sales, pricing, profitability, market share, ranks and campaign effectiveness.
Provide actionable insights and recommendations to optimise brand and category strategies to contribute to continued growth for the brand and achieve business objectives.
Develop long term product and marketing strategies leveraging consumer and market insights.
Drive sales and margin growth through effective category management practices to enhance customer experience and achieve commercial objectives.
Develop and implement strategies for categories and channels including product mix, positioning, product life-cycle and key selling strategies (in collaboration with Sales, Marketing and E-commerce).
Drive alignment and transparency with the Sales, Marketing, Product/Merchandising teams, with a focus to improve customer experience and drive sales across all customer segments and channels.
Leverage data and insights to understand customer trends, driving continuous improvement and sustainable brand growth.
Build deep industry knowledge and develop marketing campaign strategies to meet sales and KPIs.
Support and deliver product training across the team to ensure proper understanding, recommendation and usage of the products to drive sales.
■休日：週休二日制, 土, 日, 祝日, 年末年始
