商品企画・販売促進 - トレードマーケティング

【Position Summary】
This role is Sales representative for designated franchise business and responsibile for financial performance and sales fundamentals such as distribution and display. This person's core resposibility is to keep competitiveness of Customer Value Proposition while meeting internal requirement.

<Mission and Measurement>
1. Grow sales every year along with our aspirational goal - grow more than 10% for key focus items
2. Increase Market Share every year and contribute to keep or take leadership position
3. Achieving other KPIs : Gross Profit, ROI for TP/CP, Sales Fundamentals (Distribution, Display etc.)


【Role Duty & Responsibilities】
①Develop Customer Selling Story (Value Driven Selling) : Every 6 months
-Engage our field sales people and to convince customers

1. Identify Category Growth Opportunity (need to link with Customer Value) - align with franchise and sales team
2. Develop Category Growth Strategy (long-term consistent) - keep reviewing to check if it is working
3. Develop plans to drive the category strategy and customer value - review them for PDCA(Including NPI, Promotion and everything. It also must link with our internal goals)
4. Support sales to commercialize customer value including category growth and profit improvement simulation


②Set Clear KPIs and Develop Plans to Achieve them : Every 6 months
-KPIs : Distribution Store Count, Display Store Count with Quality, Pricing,
-KPIs for : NPI, Focus Items = mainly Hero SKUs, Brand Total Performance, Promotion Packs

1. Identify KPIs which link with BP or Updated Target and get alignment from franchise and sales team
2. Set crystal clear target for Distribution, Display and Pricing for NPI, Focus Items, Brand Total and Promotions
3. Develop plans to achieve KPIs - Shopper Based Shelf Concept, Display Tools and POPs and Incentives etc.

③KPI Tracking and Gap Fill
1. Weekly Tracking : KPIs for NPI and Promotion Packs : Pre-Sale and Actual
2. Monthly Tracking : KPIs for Focus Items and Brand Total (Distribution is Quarterly or Half Year)
3. Lead Gap Fill Plan development and track executions

④Business Review
1. Monthly : Sales Dept. Fundamental Performance by Brand
2. Quarterly : Trade Fund Spending Effectiveness including promotion packs
3. Half Year : Category Growth Strategy, Customer Value Assessment (including Competitor Analysis)
4. Annually : Sales Dept. Performane Review for BP

⑤Strategy Creation:
1. Co-create the Franchise strategy but inputting Trade and Shoppers relevant insights.
2. Plan with the Franchise team (Marketing, Finance, Supply Chain etc. ) the balance the marketing mix model and trade support.
3. Lead the engagement of each stakeholders (including Japan Leadership Team) to get decision and commitment on the plans.
4. Engage and drive the Sales Senior Management in the longterms and short terms execution of the plan.
5. Self involve in the company strategy and proactivly contribute to the other brands strategy

⑥Other Tasks
1. Work with regional team in Singapore to develop new shopper based concept
2. Promotion Pack SPPP
3. JBP Support
4. Lead Cross Department Project

■休日：完全週休二日制, 土, 日, 祝日, 年末年始

【Related Experience】
1. 5+ years Field Sales Experience or Trade Marketing and Sales Experience in FMCG or Cosmetics companies
2. Experienced to challenge new things and meet or exceed high expectation even after failure

【Leadership behavior, Knowledge, Skill】
Leadership Behavior:
1.Outside In Focus: Focus externally to lead for today and tomorrow
2.Owner Mindset : Take personal accountability for your own performance to drive collective success.
3.Daring Spirit : Ignite our courage to spark innovation

【Related Skill/Knowledge】
・Shopper Purchase Behavior
・Project Management
・Strategy Planning
・Situational leadership

【Expertise/Skill】
・Deep knowledge of Shopper, Industry, Competitors, Retailers and Wholesalers
・English Communication Skill : Minimum TOEIC Score 800 (Need to understand English conversation)
・PC Skill --- Excel, Word, Powerpoint, Tableau (Internal Data Source) and i-Canvus (Intage Market Data)

■職種未経験者：不可