【本ポジションについて】
The DTC Merchandising specialist will lead and direct the execution of HOKA seasonal directives and key initiatives for selected DTC channels for all product departments (Footwear, Apparel and Accessories). This role will work closely with the Manager of HOKA Japan Merchandising on all elements of the value proposition (Right Product at the Right Place at the Right Time) for selected DTC channels, depending on the candidate’s experience. Leveraging DTC insights, trend, data, brand and category strategies, this person will lead the seasonal Japan DTC assortments in support of HOKA’s financial goals. They will build relationships with key cross-functional business partners including Marketing, Ecom, VMD, Integrated Planning, Supply Planning, Logistics as well as Retail partners to help ensure we deliver the best expression and brand presentation within selected channels (HOKA.com, HOKA’s Full price and Outlet stores).
At its core, this role will lead all elements of Japan assortment planning and buy execution for the DTC businesses. Partnering with Japan leadership to drive a disciplined, consistent, efficient, and sustainable approach for the DTC business. Additionally, they will partner with Marketing, Ecom and VMD team to create consistent head-to-toe expressions and flow for the brand, bringing footwear and apparel together in key stories and looks that will drive consumer interest and engagement as well as propel the brand forward.
They will partner with the Manager of HOKA Japan Merchandising to instill discipline and support them during key seasonal planning meetings.
【業務内容(職責)】
※ (%)は全体の業務に対する割合を指します
10%:DTC Growth strategy
- Outline profitable DTC growth plans for selected channels across category, price architecture and gender classification while maintaining appropriate style/SKU counts
30%:Seasonal assortments for DTC channels
- Lead seasonal development of Japan DTC assortments; ensuring assortments deliver the consumer requirements and financial targets
- Maintain the style-color count targets seasonally, accounting for brand strategies, sales history, and trend for Ecom and Retail channels
- Analyze size level performance on Gender/ Business Unit level, and in partner with across functional members including allocation, suggest sized buy plans for ordering on style level.
- Partner with Ecom, Retail and Integrated planning teams to ensure seasonal forecasts reflect product initiatives, brand strategy, and demand plans. Work with cross-functional stakeholders to ensure the quantitative and qualitative feedback on the range is accurate and delivered in a timely manner
- Execute the order entry for selected DTC channels.
40%:In-season monitoring
- Work with Ecom, Retail, Integrated Planning and Marketing teams to identify in-season opportunities by analyzing all retail metrics, by categories and styles
- Drive weekly, monthly, quarterly and seasonal reporting against an initial plan. Lead the discussion on actions needed based on a gap between the initial plan and actual situations.
- Review weekly sales at style level and suggest decisions for promotions, price changes, re-buy needs, stock transfers etc, from each product situation perspective.
15%:Product Allocation
- Decide initial allocation for new products of selected channels (FPS, ECOM, and Outlet) as pre-season
- Request product allocation to an assistant on the principles of ensuring right products, right quantity, right place and right time frame, in addition to stock back products depending on store capacity and product strategies
- Instruct an allocation assistant to replenish stock per target parameters for maximizing profit and stock turn
- Control and Improve allocation process in conjunction with an allocation assistant, cross functional members and a warehouse staff
- Request an allocation assistant to grasp the latest product delivery schedule and highlight important information
- Manage to review, analyze and propose adjustments to allocation plans, based on current trends, each channel's performance and feedback from DTC members
- Lead proactive transfer and consolidation for available stock to avoid miss business opportunities
5%:DTC Planning process
- Create and develop the DTC specific GTM calendar, ensuring we are meeting all key deliverables seasonally
- Prepare presentations for all stakeholders at key seasonal meetings.
■休日:完全週休二日制, 土, 日, 祝日, 年末年始