We are seeking a highly skilled and consumer-focused Retail Marketing Manager to lead the development and execution of retail and trade marketing strategies for Salomon Japan. This role is responsible for driving brand awareness, in-store tool production, and sell-through across Salomon Brand Stores, Shop-in-Shop environments, and Factory Outlet Stores. The Retail Marketing Manager will work closely with the Senior Brand Marketing Manager, Sales teams, Retail teams and VMD to deliver best-in-class consumer-facing tools and experiences that inspire customers and reinforce Salomon’s brand leadership.
Retail Marketing Strategy & Execution
- Develop and implement a comprehensive Salomon retail marketing strategy that aligns with global direction and the overall business objectives.
- Create a best in class retail shopping environment that inspires guests (creating WOW experience) and motivates them to expand and play outdoors..
- Oversee retail Windows, In store communication, retail activation and campaign execution across Brand stores, SIS and FOS.
- Define the success metrics for each retail campaign and collaborate closely with Retail merchandising and VMD teams to ensure effective execution.
Performance Management & Insights
- Take full accountability for campaign and activation performance, analyze marketing data to measure ROI and identify opportunities for continuous improvement.
- Maintain a strong understanding of emerging retail marketing trends, consumer behavior shifts and best practices.
Creative Collaboration & Innovation
- Build and maintain relationships with external collaborators, artists and creators to deliver fresh, “never-seen” retail experiences that inspire guests.
- Manage agencies, production partners and contractors, continuously evaluating and selecting the best talent in the market.
Global Alignment & Cross-Functional Partnership
- Stay closely connected with the Global Retail marketing team to translate global best practices into Japan retail environment.
- Partner with the Sports Marketing team to leverage athletes and ambassadors within retail spaces for storytelling and customer engagement,
Budgeting & Forecasting
- Manage retail marketing budgets in alignment with guideline requirement.
Key Performance Indicators
• Traffic and conversion, Sales performance, comp store sales
• Retail activation customer engagement (e.g. engagement metrics)
• Compliance with marketing budget guidelines
• Accuracy of annual/Monthly marketing budget forecasts
■休日：完全週休二日制, 土, 日, 祝日
