商品企画・販売促進 - デジタルマーケティング
商品企画・販売促進 - WEBマーケティング
商品企画・販売促進 - CRM・SFA・MA
商品企画・販売促進 - SNSマーケティング
WEB・アプリ・ゲーム - WEBマーケティング

The Digital Marketing Manager is responsible for developing and executing the digital marketing strategy for the Amer Sports portfolio in Japan. This role leads the planning and implementation of digital services, digital campaigns, and content development aligned with brand positioning. The manager works closely with Brand Managers, the CRM team, and the MarCom team to centralize consumer data and strengthen consumer relationship management.
In addition, the Digital Marketing Manager partners closely with the E-commerce Manager to ensure digital content effectively drives qualified traffic to the online store, while prioritizing the creation of inspiring digital experiences that position Salomon as the brand of choice for both outdoor enthusiasts and fashion-conscious consumers.

Digital Project & Program Management
- Research, initiate, and manage high level digital programs, contents across brands and categories, ensuring timely execution ahead of key seasonal milestones.
- Lead the development of consumer-driven digital concepts, transforming ideas into impactful market-ready initiatives.
- Coordinate cross-functional project teams to ensure programs, campaigns deliver strong consumer value and commercial impact.

Digital Marketing, Web & CRM Execution
- Oversee the planning and execution of web, CRM, and all the digital communication activities to enhance consumer engagement and strengthen loyalty.
- Support e-commerce by ensuring digital content and campaigns drive qualified traffic and contribute to online conversion goals.
- Lead initiatives to grow S/PLUS membership through targeted digital programs and consumer journeys.
- Partner cross-functionally to design and manage CRM initiatives including membership growth, loyalty programs, newsletter and consumer research.

Tools, Insights, and Digital Operations
-Implement and enforce digital channel policies and standards to ensure consistency and excellence across all touchpoints.
-Drive the achievement of digital performance objectives, including revenue contribution, digital channel share and brand visibility.
- Lead seasonal and monthly cross functional planning for digital commerce channels, collaborating with merchandising, supply chain, customer service and consumer care teams.
- Work closely with internal and external operations partners to maintain and enhance brand websites ensuring strong product presentation, seamless navigation, and effective storytelling based on local moment.
- Partner with operational and content teams to support the development and maintenance of social media platforms (e.g., IG, FB, YouTube), ensuring alignment with brand direction and campaign narratives.

■休日：完全週休二日制, 土, 日, 祝日

•5+ years of creative product and/or service development in the area of Digital censoring and interfacing solutions
•3+ years of management experience including direct reports in marketing or marketing related service functions
•Bachelor’s Degree required

■職種未経験者：不可