ブランドマネージャー
- 求人番号
- NJB2350774
- 採用企業名
- 某ラグジュアリー消費財メーカー
- 職種
-
商品企画・販売促進 - PR
商品企画・販売促進 - プロダクトマネージャー・ブランドマネージャー
商品企画・販売促進 - 商品企画・開発(マーケティング)
- 雇用形態
- 無期雇用
- 勤務地
-
東京都
- 仕事内容
-
• Develop strategic marketing direction based on consumer insights both in marketing, connection for consumers, and PR/communication plans for each respective brands. (both qualitative and quantitative)
• Develop and maximize brand BTL strategy and activate the business volume goals in alignment with the growth plans inclusive PMT (5 years plan)
• Develop and maximize brand ATL strategy managing media (incl. digital) / PR / events / influencers and networking in alignment with brands ambitions and brand key messages.
• Create strong synergy between ATL and BTL to maximize the impact.
■休日:完全週休二日制, 土, 日, 祝日, 年末年始
- 求める経験
年齢制限の理由 -
Qualifications
• Over 7- 8 years professional experience in the marketing / business development field (Depends on the carrer)
• 5-7 years of brand management experience in consumer goods / luxury brands industry with budget management responsibility
• Proven experience of luxury marketing with good sense of understanding luxury brands
• Experience in international environment would be an advantage
• Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
• Experience in event planning/ execution - specialize in handling PR/Event agencies
• Experience in relation with digital communication
• Maintenance of good relations with representatives of the media
■職種未経験者:不可
- 想定年収
- 600万円 - 750万円
- 語学力
-
英語力:上級以上語学:フランス語
- 受動喫煙対策
- 就業場所 全面禁煙
- 受動喫煙対策詳細
