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求人情報詳細

Brand Manager

求人番号
NJB2349588
採用企業名
某ラグジュアリーメーカー
職種

商品企画・販売促進 - PR
商品企画・販売促進 - プロダクトマネージャー・ブランドマネージャー
商品企画・販売促進 - 商品企画・開発(マーケティング)

雇用形態
無期雇用
勤務地
東京都
仕事内容

【Main Responsibilities】
Brand Building
Take the lead role in the delivery of the following outputs with alignment with key stakeholders
• Annual Brand Plan development and implementation
• Mid-Term Plan development and implementation
• Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
• Business / Campaign / Activations analysis and reporting
• Trade activation implementation maximizing return on investment
• Merchandising / Tools plan and development
• Briefing to media team and PR/ Communication plan team with sharing goal and strategic intent, and identify the relevant influencers / KOLs for each respective brand to develop the amplification plan on the event / product launch
• Analyze / track the market / consumer trend to work together with Market intelligence team
• A&P management

Commercial Building
Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade.
• Share the marketing and BBI plan in details
• Align with the commercial plan for each respective brand (Volume, Distributions, Rate of sales)
• Analyze the activation result to measure the performance vs KPIs
• Leverage Trade / Consumer feedback to reflect to the next action points


■休日:完全週休二日制, 土, 日, 祝日, 年末年始

求める経験
年齢制限の理由

Key Qualifications
Qualifications
• Over 7- 8 years professional experience in the marketing / business development field
• 5-7 years of brand management experience in consumer goods / luxury brands industry
• Proven experience of luxury marketing with good sense of understanding luxury brands
• Experience in international environment would be an advantage
• Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
• Experience in event planning/ execution - specialize in handling PR/Event agencies
• Experience in relation with digital communication
• Maintenance of good relations with representatives of the media

Skills
• Language Skills: Fluent in Japanese and English both in writing and speaking. Proficiency in French is a plus
• Strong business/commercial acumen, with a good understanding of managing a brand business
• Strong communication skills in an international/diverse environment (both in Japanese and English)
• Understanding of brand building within a luxury context
• Good organizational and planning skills
• Presentation and negotiation skills
• Strong numerical/analytical skills
• Be creative / lead innovation
• Strong people management/coaching skills
• Good networking, influencing, and communication skills
• Drive for results
• Deal with ambiguity
• Problem solving / be able to generate solution pro-actively
• Take responsibility
• Be positive and proactive
• Motivate team members
• Be “Hands-on”
• Take on challenges, be competitive
• Be able to identify issues and articulate them logically
• Honest in opinions
• Listens well
• Will to learn and experiment
• Challenge orthodoxy
• Able to build and manage relationships with stakeholders and partners
• Have high interest in lifestyle brands and dining out


■職種未経験者:不可

想定年収
600万円 - 750万円
語学力
英語力:上級以上
語学:フランス語
受動喫煙対策
就業場所 全面禁煙
受動喫煙対策詳細

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