商品企画・販売促進 - 販売促進（SP）
商品企画・販売促進 - プロダクトマネージャー・ブランドマネージャー
商品企画・販売促進 - 商品企画・開発（マーケティング）
商品企画・販売促進 - トレードマーケティング
商品企画・販売促進 - ビジュアルマーチャンダイザー（VMD）

We are seeking a highly skilled and consumer-focused Retail Marketing Manager to lead the development and execution of retail and trade marketing strategies for Salomon Japan. This role is responsible for driving brand awareness, in-store tool production, and sell-through across Salomon Brand Stores, Shop-in-Shop environments, and Factory Outlet Stores. The Retail Marketing Manager will work closely with the Senior Brand Marketing Manager, Sales teams, Retail teams and VMD to deliver best-in-class consumer-facing tools and experiences that inspire customers and reinforce Salomon’s brand leadership.


Retail Marketing Strategy & Execution
- Develop and implement a comprehensive Salomon retail marketing strategy that aligns with global direction and the overall business objectives.
- Create a best in class retail shopping environment that inspires guests (creating WOW experience) and motivates them to expand and play outdoors..
- Oversee retail Windows, In store communication, retail activation and campaign execution across Brand stores, SIS and FOS.
- Define the success metrics for each retail campaign and collaborate closely with Retail merchandising and VMD teams to ensure effective execution.

Performance Management & Insights
- Take full accountability for campaign and activation performance, analyze marketing data to measure ROI and identify opportunities for continuous improvement.
- Maintain a strong understanding of emerging retail marketing trends, consumer behavior shifts and best practices.

Creative Collaboration & Innovation
- Build and maintain relationships with external collaborators, artists and creators to deliver fresh, “never-seen” retail experiences that inspire guests.
- Manage agencies, production partners and contractors, continuously evaluating and selecting the best talent in the market.

Global Alignment & Cross-Functional Partnership
- Stay closely connected with the Global Retail marketing team to translate global best practices into Japan retail environment.
- Partner with the Sports Marketing team to leverage athletes and ambassadors within retail spaces for storytelling and customer engagement,

Budgeting & Forecasting
- Manage retail marketing budgets in alignment with guideline requirement.

Key Performance Indicators
• Traffic and conversion, Sales performance, comp store sales
• Retail activation customer engagement (e.g. engagement metrics)
• Compliance with marketing budget guidelines
• Accuracy of annual/Monthly marketing budget forecasts

■休日：完全週休二日制, 土, 日, 祝日

必須スキル・経験
•Self-motivated, problem-solving mindset together with attention to very small detail
•Minimum 5-7 years of Retail/Trade marketing related experience and hands-on experience
•Knowledge of general marketing framework
•Brand building skill to enhance brand equity
•Passion for sport and outdoor
•Basic English Skill
•Advanced Japanese writing skill

歓迎スキル・経験
•More than 10 years of Retail/Trade marketing experience.
•Experience in Retail industry
•Experience in key Salomon outdoor activities (climb, hike, snow)
•Business Level English skill

■職種未経験者：不可