商品企画・販売促進 - 商品企画・開発（マーケティング）

スリーエム社のコンシューマービジネス領域において、下記業務に携わっていただくことになります。

■ポートフォリオ関連
-エリア戦略をもとに、国ごとのポートフォリオ戦略とマーケティングプランを策定・ローカライズ
-市場・競合分析を行い、成長につながるプランやストーリーを開発
各国の関係部署と連携し、戦略・施策を調整
-RA/パッケージ/商品供給などを含む製品ライフサイクル管理
-消費者ニーズから新製品の企画に影響を与える
-新製品のローカルローンチ計画と実行
-Country PIPO の計画策定

■価格戦略
-ポートフォリオごとのベース価格戦略を設定し、標準粗利の達成に責任を持つ
物価変動・コスト変動に対応した値上げ計画を作成
-APL と協働し価格ガイダンスを実施

■キャンペーン
-キャンペーンにおける売上成長目標を担当
-チャネル準備状況を踏まえ、キャンペーン開始判断を実施
-キャンペーン戦略を国・地域に合わせて実装（ビジネス目標、主要SKU設定、メディア選定の支援）
-メッセージやアセットを CCX と連携して検証・調整

■分析・予算管理
-市場データを分析し、成長機会を特定、シェア獲得に向けたプロジェクトをリード
-ローカルのマーケティング予算管理とトラッキング

■メインKPI：
売上成長（YOY OSG）
標準粗利（Std. GM）
マーケットシェア

As a category development marketing leader, you will have the opportunity to own category growth by executing category/portfolio strategies in the country based on the robust consumer understanding. Here, you will make an impact by:

<Portfolio>
■Adapts the area portfolio strategy and marketing plan for specific regions or countries.
■Analyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.
■Communication and alignment with country’s all functions for portfolio strategy/programs
■Portfolio Management/LCM including RA/Packaging/Product availability/Support PACE
■NPI Pipeline & Launch
■Understands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.
■Launches new products in the country/region with a comprehensive marketing plan.
■Country PIPO Plan

<Price>
■Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.
■Develops a price increase plan to optimize margins and counteract inflation or changes in costs.
■Collaborates with APL to implement price guidance.

<Campaign>
■Own overall sales growth targets for campaigns within the country or region.
Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
■Implement campaign strategy locally by defining Business objectives/Hero SKUs , Influencing CCX on Media choices
■Partners with CCX to validate campaign elements (message, assets).

<Analysis/Budget management>
■Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.
■Local activation budget management and tracking

<Main KPIs>
YOY OSG, Std. GM, and Market Share

■休日：完全週休二日制, 祝日, GW, 夏季休暇, 年末年始

■Proven Marketing experience at FMCG companies. Sales experience as plus
■Channel / Category experience.
■Ability to develop strategy and guide others to implement communicated strategy
■Strong Collaboration skills enabling program execution including presentation skills.
■Prioritization and ability to make decisions for areas of responsibility.
■Data led storytelling for both internal and external stakeholders
■Self-starter mentality paired with a strong business acumen, analytical skills, and excellent team collaboration abilities
■Strong growth mindset, effective listening, collaboration (internal and external), conflict management, results focus, entrepreneurial mindset & negotiation

[WANT]
Proven team management experience

■職種未経験者：不可