商品企画・販売促進 - 販売促進（SP）
商品企画・販売促進 - プロダクトマネージャー・ブランドマネージャー
商品企画・販売促進 - トレードマーケティング

【本ポジションについて】
The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan.

【業務内容】
50%：Seasonal marketing planning and execution
• Take ownership of aligning all marketing members including channel marketing, PR, SPOMA, FER to transforming strategic initiatives into a comprehensive integrated marketing plan.
• Work with the Integrated Marketing team member on the local creative development and implementation work across all physical and digital channels with primary focus on paid media (OOH, Digital, TV etc).
• Master the insight of Japan consumers ranging from the most extreme types of runners to joggers and walkers, and to lifestyle consumers of all age groups and genders

25%：People manager
• Lead, grow and mentor several direct reports; 1 integrated marketing associate and 1 PR specialist
• Identify and set action items for individual growth opportunities of team members
• Follow through with set action items and regularly monitor progress through frequent 1:1 touch-base meetings
• Share great marketing executions from other brands with Japan Marketing team to inspire team members to strive for the highest quality of work

15%：Communication hub
• Be the “face of” Japan Hoka Marketing, working collaboratively with Global Marketing teams, as well as other regional marketing teams to learn from their case studies, influence decision-making upstream and share accomplishments and learnings from Japan to the world

10%：Analytics and research
• Capture feedback and analyze performance of campaigns and initiatives
• Assist HOKA Brand Director with consumer research work, both qualitative and quantitative in order to help the entire HOKA Japan team’s collective decision-making as well as feeding found data into seasonal marketing planning

■休日：完全週休二日制, 土, 日, 祝日, 年末年始

【Education/ Experience】
• Bachelor’s degree
• 10+ years’ experience in a related role overseeing creative development, paid media and influencer management etc.
• Experience with project management
• Experience operating effectively across cross functional teams
• Footwear or related industry experience is a plus
• Experience working with various project management tools and communications tools preferred

【Skills/Competencies】
• Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally
• Organized and disciplined
• Able to find solutions to complex or ambiguous problems
• Highly intelligent, self-directing and self-confident leader
• Knowledgeable in current trends
• Innovative manager with people & processes
• Strong interpersonal skills with ability to navigate internal organization
• Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities.
• Ability to use independent judgment in performing all duties of the position
• Love of running is a must

All leaders at Deckers Brands must be able to demonstrate our leadership behaviors –
• Come As You Are
• Better Together
• Commit To Create

■職種未経験者：不可