商品企画・販売促進 - CRM・SFA・MA

CONTEXT AND PURPOSE OF THE ROLE:
Support and partially lead the execution of CRM strategies and clienteling activities for the Giorgio Armani Brand. Act as a key point of contact between HQ CRM team, regional teams, and stores to enhance customer loyalty, retention, and client data quality. Analyze customer behavior and propose data-driven actions to drive sales and elevate the client experience across all channels.

RESPONSIBILITIES:
Customer Knowledge & Analytics
- Monitor and analyze CRM KPIs (e.g. customer retention, frequency, segmentation) and present insights to internal stakeholders
- Identify trends in customer behavior to support client development strategies
- Work closely with stores and regional teams to improve customer data quality and depth
- Develop dashboards or reports in collaboration with Data/IT teams

CRM Campaigns & Clienteling
- Coordinate the execution of local CRM and clienteling campaigns based on HQ strategies
- Customize and adapt CRM actions to regional and store-specific needs
- Liaise with internal departments (e.g. Marketing, Retail, E-commerce) for omni-channel initiatives
- Track campaign performance and propose improvements based on data

Operational Support
- Act as a point of contact for store staff on CRM tools, processes, and data management
- Deliver and support CRM-related training for retail teams
- Ensure CRM systems are used effectively and data is maintained accurately
- Collaborate with IT and CRM HQ on system enhancements and issue resolution

Innovation & Initiative
- Proactively identify opportunities for improving customer engagement
- Contribute ideas for loyalty-building, cross-selling and customer journey improvements
- Stay updated on CRM trends and share learnings with the team

■休日：完全週休二日制, 土, 日, 祝日

REQUIRED EXPERIENCE, SKILLS, and COMPETENCY：
・Bachelor’s or Master’s degree in Marketing, Business, or related field
・3–5 years of CRM or customer experience in a retail or luxury environment
・Strong analytical and organizational skills
・Ability to work cross-functionally and support multiple stakeholders
・CRM tools experience (e.g. Salesforce, Dynamics, or proprietary systems)
・Proficiency in Excel and basic reporting tools; data visualization tools are a plus
・Fluent in English

■職種未経験者：不可