フィールドマーケティング担当として、マーケティング活動のプランニングから実行をお任せします。
具体的にはグローバルのビジネス方針として出している成長マーケット、Newテクノロジー領域でのビジネス推進に則り、グローバル規模の大手クライアントをターゲティングしたマーケティング施策を実行します。
以下にはマーケティング組織全体におけるジョブミッション、仕事内容を記載しています。
■SUMMARY
The Japan Senior Field Marketing Specialist will develop, manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry-Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities.
■RESPONSIBILITIES
- Develop marketing strategy and execute Automotive industry-vertical marketing programs in Japan,
such as conferences, webinars, tradeshows,etc to grow sales pipeline
- Manage self-hosted event logistics, such as event invitations to speakers and attendees, vendor contract and event negotiation,
event promotions with appropriate media, On-the-day event operation support, and post-event metrics and reporting on SFDC
- Operationalize lead capture and sales follow-up from events and other inbound leads
- Produce targeted account-exclusive webinars and onsite events by driving customer email newsletter
- Work with sales and technical teams to identify, prioritize accounts and execute Automotive Industry-Vertical marketing activities for business growth.
- Develop marketing programs and supporting materials, and use the web to effectively drive promotion,
and share best practices with the NA, APAC, and EMEA
- Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty
- Plan and manage program budget, measures ROI of marketing tactics through metrics analysis and reporting
- Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics
■休日:完全週休二日制, 年末年始