Japan Field Marketing Specialist
- 採用企業名
- 非公開
- 職種
-
商品企画・販売促進 - 販売促進(SP)
商品企画・販売促進 - デジタルマーケティング
商品企画・販売促進 - CRM・SFA・MA
- 雇用形態
- 無期雇用
- 勤務地
-
東京都
- 仕事内容
-
フィールドマーケティング担当として、マーケティング活動のプランニングから実行をお任せします。
具体的にはグローバルのビジネス方針として出している成長マーケット、Newテクノロジー領域でのビジネス推進に則り、グローバル規模の大手クライアントをターゲティングしたマーケティング施策を実行します。
以下にはマーケティング組織全体におけるジョブミッション、仕事内容を記載しています。
■SUMMARY
The Japan Senior Field Marketing Specialist will develop, manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry-Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities.
■RESPONSIBILITIES
- Develop marketing strategy and execute Automotive industry-vertical marketing programs in Japan,
such as conferences, webinars, tradeshows,etc to grow sales pipeline
- Manage self-hosted event logistics, such as event invitations to speakers and attendees, vendor contract and event negotiation,
event promotions with appropriate media, On-the-day event operation support, and post-event metrics and reporting on SFDC
- Operationalize lead capture and sales follow-up from events and other inbound leads
- Produce targeted account-exclusive webinars and onsite events by driving customer email newsletter
- Work with sales and technical teams to identify, prioritize accounts and execute Automotive Industry-Vertical marketing activities for business growth.
- Develop marketing programs and supporting materials, and use the web to effectively drive promotion,
and share best practices with the NA, APAC, and EMEA
- Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty
- Plan and manage program budget, measures ROI of marketing tactics through metrics analysis and reporting
- Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics■休日:完全週休二日制, 年末年始
- 求める経験
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【Minimum Education/Certification Requirements and Experience】
- 5∔ years of experience in B2B marketing of software, Hi-tech products or B2B offerings.
- Proven ability to work in a cross-functional team including sales and Pre-sales engineering teams
- Interested in technology trends and Ansys offering to develop opportunities
- Strong customer focus, business acumen is essential.
- Creative in problem solving, flexible to manage the changes internal/external situation
- Excellent communication, leadership, problem-solving and negotiations skills.
- Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget
- Solid written, verbal, interpersonal and presentation communication skills
- Business level written and verbal in English (TOEIC 850 or above preferable)
【Preferred Qualifications and Skills】
- Automotive industry experienceCRM and Marketing Automation systems to successfully run campaigns
- Analytical skill to understand marketing and sales data and business data.
- Digital marketing experience such as social media marketing, SEO, webpage development, digital content development
- Engineering background in control system/ mechanical / electronics / computer science / industrial engineering is an advantage■職種未経験者:不可
- 年収
- 500万円 - 990万円
- 語学力
-
英語力:中級以上メールやドキュメント作成の他、海外のマーケティング組織とのやり取りで使用します。