Job Title: Marketing Manager
Job Reports to: Director, Marketing, North Asia (based in Korea)
Job Level: Manager
Department: Japan Marketing
Location: Japan
Role Mission:
To be responsible for leading Japan country marketing planning and activation leveraging global/ regional scalable marketing platforms and channel programs. The Marketing Manager, Japan is also required to work with Regional Marketing Director and the Regional Marketing team to ensure and execute consistent marketing and product presentation across all retail and wholesale locations.
Key Process Accountabilities Key Activities
1. Marketing Campaign
- Localize Global campaign strategy for Japan and supervise all relevant activation across all channels
- Work with cross-functional and regional teams to decide plan
- Manage Global Ambassador for Japan and plan local activations
- Localize/create artwork for campaign based on assets and guidelines from region
- Liaise with Sales/Merch team, agencies as required
- Organize the campaign event for press & consumer
2. Integrated Marketing Communication (IMC)
- Create communication strategy with regional team: PR/Social media calendar, monthly pitching products, media lists to target, scorecards to maintain, and localize PR Social toolkits that come from global team
- Identify local influencers and plan to use them with PR agency and Regional Marketing team
- Direct agency to organize photo calls, and meetings with short-lead or long-lead media, and other press events
- Coordinate PR/Social content based on the regional/global directions and master copy
- Create country PR/Social content with agency aligned with regional/global guidelines
- Manage crises, legal issues, copyright/trademark related permissions
- Manage product seeding for media and influencers - picking correct product styles and sizes, accounting process, shipping/delivery
3. Wholesale/ Retail Marketing
- Supervise brand guideline and ensure the execution of the GTM strategy
- Identify key accounts support opportunity and plan for its activation
- Plan and implement retail marketing support programs
- Liaise with WS Sales Manager and key accounts on marketing planning and execution
- Liaise with Retail Sales Manager and store managers for all retail promotions
- Manage press release creation as well as social media artwork for key accounts
- Manage GWP production and vendor sourcing
- Direct PR or local events agency to organize in-store consumer events for key accounts & retail stores
- Plan and execute seasonal Trade show and Sell-in meeting: manage VM production based on Global assets, manage venue/F&B and other vendors - sourcing and liaison, create marketing decks and presenting them, tradeshow budget management
4. Overall Marketing Strategy
- Participate in regional marketing communication strategy plan
- Develop and implement the country communication strategy & marketing calendar with regional team
- Evaluation of all marketing activations based on KPI and ROI
- Liaison with partners for sub-campaigns
- Co-marketing with other brand/company (ex; 'Ocean World' water park, Crocs Kids Apparel)
5. Budget Management
- Marketing budget planning with regional team
- Marketing budget control including VM/Tradeshow budget
6. People Management
- Develop an effective team dynamic: communication, transparency, commitment to results
- Emphasize IDP to team members
- Execute performance review on-time and accurately
- Drive consistent employee engagement
Deliverables and Indicators (KPIs):
1. Country Profit and Loss
2. Marketing Communications Key KPIs
3. Budget Management and Cost Monitoring
4. Performance Appraisal in people management
Team: 3名(Manager + Integrated Marketing Specialist + Senior Social Specialist)+Graphic designer
*Graphic DesignerはReport to US, dotted to Directorですが、同じチームメンバーとなります。
People manage: 2(Integrated Marketing Specialist + Senior Social Specialist)
■休日:完全週休二日制, 祝日, 年末年始, 土, 夏季休暇, 日