Product Marketing Executive/動物病院チャネル向けマーケティングの求人情報なら転職エージェントJAC


Product Marketing Executive/動物病院チャネル向けマーケティング

  • 週休二日制
  • 外資



会社名 ロイヤルカナン ジャポン合同会社 <業種:消費財 - 食品/飲料>


雇用形態 正社員(期間の定めなし)
勤務地 東京都

【Job purpose / Overview】

Product marketing executive’s key responsibility is to develop and implement new product launch plan and demand activation plans for strategically focused category/recipe as project leader based on the deep understanding of product benefit, insights of vets and consumers and category needs to contribute to Vet business growth.

【Key Responsibilities】

・Understand the market environment/vet industry, vet and consumer insight and needs, competitor trend by data analysis and vet and consumer research, and help develop robust strategy.

・Understand the nutritional benefit of product, and develop effective educational communication (nutrition story, copy & key visual) with Scientific Communication and advertising agency

・Lead development and implementation of new product launch plan, product renewal plan, and activation plan of strategically focused category/recipe. The plan includes;

  >>Preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix.

  >>Educational communication plan (MG ad, tie-up, website, etc)

  >>Package claim

  >>Sales brochure and Vet/WS announcement letter

・Develop sales tool and update web product page (product catalogue, product book, counselling support tool).

・Collaborate and harmonize local touch point owners (Vet sales, Distributor, E-Business & CRM, Corporate Affairs, Scientific Communication, Supply Chain Distribution) for plan implementation to maximize the synergy.

・Manage advertising and promotion agency for flawless execution.

・Conduct post launch analysis and develop corrective action plan in timely manner by collaborating with Vet Sales.

・Manage project A&CP and improve ROI of marketing activities by tracking and measuring result.

【Context & scope】

・Vet Pillar operates based on the annual cycle calendar with four cycle plans of NPD launch and leverage of existing focus category/recipe. Product marketing executive is required to implement the cycle plan with strong leadership and ownership by collaborating with key stakeholders (campus product manager and activation manager, regional sales & marketing, local multifunction and sales, external agency) and through internal operation process ( PMR, monthly TC with APAC, etc). This position is also required

strong analytical and strategic thinking skills to develop launch and leverage and commu



■休日:年末年始 夏季休暇 完全週休二日制


【Knowledge / Experience】

・At least 3 year experience in marketing department (Consumer and BtoB marketing experience in multi-national company is preferred.)

・Experience of new product launch and holistic marketing plan development deployment.

・Experience of managing and directing advertising agency.

・Business level of English

- Good to haves:

・Experience of health care/medical device industry is preferred.


年収 550万円 - 700万円
中級 (TOEIC:700点以上)